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Company-Sponsored Initiatives
Quest for Safety™
Nissan is committed to the overall safety of the general public and child seat safety is one of our highest priorities.
In 1998, Nissan launched its award-winning Quest for Safety™ program. This program utilizes a strategic approach
to inform caregivers in communities with below-average child seat usage rates about child seat safety and the proper
installation and use of child safety seats and booster seats.
Under the Quest for Safety™ program, Nissan has formed strategic partnerships with the YWCA, Puente Learning Center,
Crystal Stairs and Los Angeles County Office of Education (LACOE) to offer free community child passenger safety educational
seminars in Los Angeles communities. The 2007 education seminars conducted in Middle Tennessee focused on new
child passenger safety law requiring children to be placed in child safety seats or boosters until age 6 or 60 pounds, and
provided caregivers with a hands-on demonstration on how to properly install a child safety seat or booster seat.
As part of this program, Nissan distributes its Child Passenger Safety Card. This easy referral card uses illustrations to
depict how to properly install a child safety seat or booster. The Card is sized to fit in the glove compartment to provide
easy and simple reference for caregivers.
Prior to 2002, Nissan North America partnered with the "What to Expect Foundation" to distribute various safety materials
including brochures, videos and posters to medical practitioners nationwide and conduct child seat "fitting" clinics
throughout the country.
Snug Kids™
Snug Kids™, an industry-first program developed by Nissan, provides installation tips and a Child Safety Seat Fit Guide to assist parents in selecting a child restraint that fits their vehicle. Not all child restraints fit in all vehicles. Nissan safety engineers have spent thousands of hours evaluating hundreds of child restraints by installing them in all the rear seats of every current Nissan vehicle to determine which child restraints fit in each Nissan vehicles.
Download the Snug Kids™ Safety Seat Fit Guide
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