Nissan Diversity


Nissan values inclusion in all areas of our business as we strive to mirror the diversity of our customer base and the communities where we do business. We are committed to procuring innovative goods and services, retailing our cars and communicating from a diverse perspective which will help us continue to offer our customers competitively designed, market-driven products.


Supplier Diversity

Nissan is committed to encouraging relationships with diverse suppliers. This commitment is grounded in the definitions of a minority-owned or woman-owned business, as developed by the National Minority Supplier Development Council (NMSDC) and Women’s Business Enterprise National Council (WBENC).

For more information, go to the NMSDC web site or WBENC web site.


MBE/WBE Registration

Diverse companies that meet the criteria outlined NMSDC or WBENC have an opportunity to apply to deliver goods and services to Nissan North America, Inc (NNA). To be considered for a contracting opportunity through our Supplier Diversity Program, you will need to:



Minority Communications

NNA recognizes the importance of strategic communications with all of its different ethnic consumers. To achieve the right balance, and make our advertising as culturally relevant as possible, Nissan has formed partnerships with a number of advertising and public relations firms.


NAMAD Relationship

NNA has partnered with the National Association of Minority Automobile Dealers (NAMAD) to ensure that we are taking necessary steps to successfully achieve our objective of increasing the minority representation of our dealer body. In addition, we have been a corporate sponsor of the Annual NAMAD conference for the past four years.


For more information about NAMAD go to the NAMAD web site.


To apply for a dealership franchise under the Dealer Diversity Initiative:

Download the application provided below and send it to:

Nissan North America, Inc.
One Nissan Way
Franklin, TN 37067
Attn: Manager, Strategic Representation

Mailing Address:
Nissan North America, Inc.
P.O. Box 685001
Franklin, TN 37068-5001
Attn: Manager, Strategic Representation

Download the Dealer Diversity Initiative Application.


College Internships-INROADS

Since the early 80's, NNA has utilized the nationally recognized INROADS college internship program to identify and prepare talented minority students for NNA employment. The mission of INROADS is to develop and place talented minority youth in business and industry and prepare them for corporate and community leadership.

For more information, go to the INROADS web site.