Nissan Today

Nissan Believes that cars should change the world and the way we move through it.

We are more than a car company. We are an innovation company. We take the most innovative thinking in the industry and combine it with performance, value, efficiency, safety, and style. The result: cars that thrill you, every time you get behind the wheel. Innovation that excites.

  • Engine Type
    Electric
  • Engine Displacement
    Electric
  • Engine Max. Power
    26 kw per hour
  • Transmition Type
    Automatic

2011

NISSAN LEAF®: 100% Electric.
0 emissions*.

In 2010, we introduced the Nissan LEAF®—the world’s first mass-produced 100% electric, zero emission automobile. The featured vehicle broke the East Coast Timing Associates electric vehicle land speed record for the 111/ES category at 103 mph

Explore today's Nissan LEAF® Nissan Leaf in blue

2010

Nissan Juke®:
Built to thrill

2010 also saw the introduction of the Nissan JUKE into our lineup. Today, the JUKE continues to give consumers a unique, stylish, and turbocharged alternative to the everyday crossover.

Explore today's Nissan Juke Nissan 2010 JUKE in red
  • Engine Type
    6 cylinder
  • Engine Displacement
    3.7 liter
  • Engine Max. Power
    332 hp
  • Transmition Type
    6 speed

2010

NISSAN 370Z®

In 2009, Nissan introduced the 370Z the newest addition to the Z family. Featured a wider stance and increased horsepower. The current Z brings new life into the line up of Nissan vehicles. The featured vehicle is a special 40th Anniversary edition Z, with red leather interior, unique badging and paint.

Explore today's Nissan 370Z® Nissan 370Z in black

2000-2009

Over the past decade
A SHIFT_ has been made.

Nissan has nearly doubled the number of models offered and nearly doubled its sales. In 10 years, the diverse lineup has grown to include Nissan's first full-sized truck, all-new hybrid technology and a 21st-Century supercar. And this is only the beginning of what's to come.

2009

The Shape Of Things To Come

The boxy yet stylish Nissan cube® makes its North American debut with its non-traditional asymmetrical body.

  • Engine Type
    Electric
  • Engine Displacement
    Electric
  • Engine Max. Power
    26 kw per hour
  • Transmition Type
    Automatic
Explore today's Nissan cube® Nissan Cube in white
  • Engine Type
    6 cylinder twin turbo
  • Engine Displacement
    3.8 liter
  • Engine Max. Power
    495 hp
  • Transmition Type
    6 speed dual clutch automatic

2009

AMERICA IS INTRODUCED TO A LEGEND.

The GT-R brings back the legendary Skyline name to the U.S as a low cost supercar. With amazing acceleration, aggressive handling and bold styling, it has become an icon in the U.S. sports car market.

The featured car is number #524 and was used in the
Asian and European markets as a show vehicle at
auto shows sporting a special
Liquid Gunmetal paintjob.

Explore today's Nissan GT-R® Nissan GTR in grey

2007: Next-generation technology thrives with Maxima, Altima, Sentra, Quest, Versa Hatchback and Versa Sedan

2007

NISSAN'S FIRST HYBRID

In 2007, we offered a cleaner, greener
driving option for the first time ever, with the
introduction of the all-new Altima® Hybrid.

Explore the Altima Archives Nissan 2007 Altima Hybrid in metallic

2005

OFF-ROAD POWER
AND INNOVATION

The all-new Frontier® was launched with the most powerful V6 in its class*. We also introduced a mid-sized Pathfinder® with an added 3rd-row of seating, and the 2nd-generation Xterra® made its debut.

Explore today's Nissan Frontier Explore today's Nissan Pathfinder Explore today's Nissan Xterra Nissan 2005 Frontier in silver

2003

Nissan 350Z

The legendary Z returned to prominence in 2002 with the introduction of the widely acclaimed Nissan 350Z. Under the hood, a lively 3.5-liter V6 pumped out 287 horsepower, a number that would increase
every year it was in production.
In 2009, the 350Z was
replaced by the more
powerful 370Z, the fastest
Z ever produced.

Explore today's Nissan 370Z® Nissan 350Z in Sunset Orange

2003: Our first full-size truck, the Titan®, debuted in 2003. Today, the V8-powered pickup is available with a King Cab or a Crew Cab.

1990-1999

NISSAN DEMONSTRATES
ITS AGILITY IN THE '90S

Retaining the Nissan heritage, while moving in new directions.

1999

THE FIRST FOUR-DOOR COMPACT TRUCK

In 1999, we introduced the Frontier® Crew Cab, the first compact truck with four full-sized doors. That same year, Frontier, Xterra®, and Pathfinder® were named the official vehicles of the Los Angeles County lifeguards, which gave the rugged vehicles plenty of screen time on the 90’s television phenomenon “Baywatch”.

Explore today's Nissan Frontier Explore today's Nissan Pathfinder Explore today's Nissan Xterra Nissan 1999 Frontier Crew Cab in red

1997: Nissan is named Best of the Best by the Environmental Protection Agency, and NMMC is lauded as the most productive plant in North America in "The Harbour Report: for a fourth consecutive year since 1994.

1995

AN ALL-NEW SENTRA:
COMPACT WITHOUT COMPROMISE

This was the year we introduced the world to the all-new 200SX® and the 4th-generation Sentra.

Explore today's Nissan Sentra Nissan 1995 Sentra 200SX in blue

1993

ALTIMA AND MAXIMA SALES SUCCESS

1993 was a big year for Nissan, as we celebrated 10 years of manufacturing in the United States. That year, Altima was topping the list in new nameplate sales, and the one-millionth American-made Maxima was sold.

Explore today's Nissan Altima Explore today's Nissan Maxima

1992

SENTRA SALES SUCCESS

The two-millionth Nissan Sentra was sold in the United States in 1992, and the very first Altima rolled off the assembly line at our manufacturing facility in Smyrna, Tennessee.

Explore today's Nissan Altima Explore today's Nissan Sentra

1991

ENVIRONMENTAL PROTECTION AGENCY AWARD

Nissan receives its first environmental award from the EPA, and takes a big leap forward in green technology by lending its Alternative Fuel Vehicle to a California testing program and introducing the Future Electric Vehicle concept car.

1990: Nissan North America, Inc. (NNA) is established in Torrance, California.

1980-1989

PUTTING DOWN ROOTS IN AMERICA

In the '80s, the Nissan brand came into its own. We built our first Nissan truck in the United States, and the Infiniti line of luxury vehicles.

1989

INFINITI LAUNCH

1989 was a year of milestones at Nissan. In that one year alone, we launched Infiniti, produced our one-millionth vehicle on American soil, and started the Summer Institute for Historically Black Colleges and Universities.

Explore today's Infiniti

1988: Nissan driver Geoff Brabham wins his first of four consecutive IMSA Camel GTP Drivers Championships, a streak that includes breaking the American road record. Brabham’s IMSA GTP car was practically unbeatable that year, clocking a breathtaking top speed of 200 miles per hour.

  • Engine Type
    4 cylinder
  • Engine Displacement
    1.6 liter
  • Engine Max. Power
    70 hp
  • Transmition Type
    3 speed automatic

1985

FIRST SENTRA BUILT IN AMERICA

Hollywood legend Paul Newman raced the Newman/Sharp Trans-Am 300ZX® to consecutive SCCA GT1 championships in 1985 and 1986, capturing Nissan's 50th national SCCA championship in the process. That same year, the first Nissan Sentra rolled off the line in Smyrna, Tennessee.

Explore today's Nissan Sentra Nissan Sentra in blue
  • Engine Type
    4 cylinder
  • Engine Displacement
    2.4 liter
  • Engine Max. Power
    145 hp
  • Transmition Type
    3 speed automatic

1983

FIRST NISSAN TRUCK BUILT IN AMERICA

The worldwide marketing of vehicles using the Nissan badging begins with the production of the first Nissan truck at the new assembly plant in Smyrna, Tennessee.

Explore today's Nissan Titan Explore today's Nissan Frontier Nissan Truck Long Bed in white

1982

CHAMPIONSHIP OFF-ROAD RACING

Between 1982 and 1992, we collected an impressive 19 off-roading championship trophies. Our most radical off-roader — a sand-blasting 380-hp King Cab desert racer — competed in the HRDA/SCORE Class 1 Unlimited Vehicle series.

Explore today's Nissan Titan Explore today's Nissan Frontier Nissan 380-hp King Cab desert racer

1981: Nissan Motor Acceptance Corporation (NMAC), Nissan's financing division, is established in Torrance, California.

1980: Nissan Motor Manufacturing Corporation (NMMC) is established in Smyrna, Tennessee, to fulfill the growing demand for Nissan Vehicles.

1970-1979

PUSHING THE LIMITS.
BUILDING A REPUTATION

The 70’s were a great decade for us. We sold our one-millionth Datsun and became the top vehicle importer in the United States.

1979

TAKING DESIGN TO A NEW LEVEL

In 1979, Nissan Design International (NDI) was established in La Jolla, California, with a mandate to bring American style and concepts to Nissan vehicles. Over the years, NDI has brought us the original Altima®, the original Pathfinder®, the modular Pulsar NX, today's Xterra®, and the Gobi pickup concept pictured here.

Explore today's Nissan Xterra Nissan Gobi pickup concept
  • Engine Type
    4 cylinder
  • Engine Displacement
    1.4 liter
  • Engine Max. Power
    60 hp
  • Transmition Type
    4 speed manual

1978

Datsun B210GX®

Renowned as Nissan’s best selling small sedan of the 1970’s. First Nissan car sold in the U.S. to achieve 50 miles per gallon on the highway. The featured car was a one owner vehicle prior to being added into the Nissan Heritage Collection.

Explore today's Nissan Versa® Note® Datsun B210GX in blue

1977

A TRUCK THAT WORKS AS HARD AS YOU

We introduced the King Cab, the first extended cab pickup, in 1977.

Explore today's Nissan Titan Explore today's Nissan Frontier

1975

Datsun becomes the top U.S. vehicle importer.

1973

The one-millionth Datsun vehicle is sold in America.

  • Engine Type
    4 cylinder 
  • Engine Displacement
    1.6 liter
  • Engine Max. Power
    93 hp
  • Transmition Type
    4 speed manual

1972

Datsun 510®  the first 4 door sports sedan

Datsun introduces the 510—a family car with a racing heritage. It was a novel concept at the time: a good-looking, economical, fuel-efficient, five passenger car that was fun to drive. Over its lifetime, the 510 went on to sell more than 300,000 units, and its influence can still be seen in the Nissans of today.

Explore today's Nissan Sentra® Datsun 510 in brown
  • Engine Type
    6 cylinder
  • Engine Displacement
    2.4 liter
  • Engine Max. Power
    150 hp
  • Transmition Type
    4 speed manual

1971

Datsun 240Z®

In 1970, Datsun introduced a new sports car to the market named the Z. It featured a fastback styled body based off of European styling and a focus on performance and price. Standard options like full instruments, carpet, radio, option a/c and reclining bucket seats at an affordable price made the Z an instant success in the U.S. market. The Z car featured was restored under the ZStore Restoration Project in 1996 and 1997.
It was one of 38 restored and was used by Nissan for brochures and marketing purposes.It has also had plenty of drive time as it is a very popular
press car finding its way onto covers
and into magazines across the US.

Explore today's Nissan 370Z® Coupe Datsun 240Z in grey
  • Engine Type
    4 cylinder
  • Engine Displacement
    2.0 liter
  • Engine Max. Power
    200 hp
  • Transmition Type
    4 speed manual

1971

Datsun 510 BRE #46

Peter Brock and Brock Racing Enterprises (BRE) built and raced the number 46 Datsun 510, which won the 1971 and 1972 SCCA Trans-Am championship driven by John Morton. The featured car is the actual winning 510, the only one left in all original colors and is in “as-raced” condition. With its success, this 510 began the rich racing heritage of Datsun’s and Nissan’s in the US and helped to bring brand recognition to a new comer in the emerging Japanese market.

Explore today's Nissan Sentra® Datsun 510 BRE #46 in red and white
  • Engine Type
    4 cylinder 
  • Engine Displacement
    1.171 cc
  • Engine Max. Power
    69 hp
  • Transmition Type
    4 speed manual

1971

Datsun 1200 Coupe®

Featured seating for five and "fold-down" rear seats. Available in U.S. from 1970-73, in which 89,541 units were sold. Became Datsun’s best selling car of the time. The vehicle featured was used in the sales brochures for this model and served as the Service Field Technician training vehicle. The 1200 Coupe was responsible for three SCCA National Championships and still seen around the U.S. on racetracks or highways.

Explore today's Nissan Sentra® Datsun 1200 Coupe in white

1971

250,000 DATSUNS IN ANNUAL SALES

Annual sales eclipse 250,000 in the United States for the first time. Nissan also establishes itself on the track, as the now-legendary Datsun BRE 510 dominates on two continents, winning the SCAA Trans AM Championship, the American Rally Championship, and the treacherous East African Safari.

1960-1969

PERFORMANCE BECOMES
A ONE-LETTER WORD

Toward the end of this decade of change, Nissan has built a strong reputation in both the American and the Japanese markets. The Datsun 2000 roadster, valued both for its style and performance, becomes synonymous with early Nissan design. Soon after, the Datsun "Z" changes the way people think of sports cars.

1969

THE 240Z COMES TO AMERICA


  • Engine Type
    4 cylinder 
  • Engine Displacement
    1,600 cc
  • Engine Max. Power
    96 hp
  • Transmition Type
    4 speed manual

1969

Datsun® 1600 Roadster

Debuted in1964-1965 and shared many mechanical features with the Datsun Bluebird. Eventually, evolved into the Fairlady Roadster. Designed to compete with British-built sports cars such as the MGB and Triumph TR6. Could be considered the beginning of Nissan's sports car legacy. 23,609 units were sold and this featured vehicle has been part of the Heritage Collection since it was new.

Explore today's Nissan 370Z® Datsun 1600 Roadster in white

1968

AMERICAN INSPIRED

Nissan launches the first car styled for the U.S. market, the Datsun 510 sedan.

  • Engine Type
    6 cylinder 
  • Engine Displacement
    4,000 cc
  • Engine Max. Power
    145 hp
  • Transmition Type
    3 speed manual

1967

Nissan Patrol

Nissan's first SUV in the U.S., followed Land Rover’s trail and offered more power for less, but just as tough and utilitarian. The truck featured was restored by a former Nissan employee Bill Thomas, who discovered it on a farm in Nebraska. 2,216 units were sold through 1969, until imports were halted.

Explore today's Nissan Pathfinder® Nissan Patrol in blue and white
  • Engine Type
    4 cylinder
  • Engine Displacement
    1,600 cc
  • Engine Max. Power
    96 hp
  • Transmition Type
    3 speed automatic

1967

Datsun 411 4 Door Sedan

The 411 was Nissan’s first move up market . This model was more aesthetically pleasing to the American consumer as styling was completed by an Italian design house. The first Datsun vehicle in the American market to feature a fully automatic transmission.

Explore today's Nissan Altima® Datsun 411 4 Door Sedan

1967

EXCLUSIVE PERFORMANCE

The Datsun most-desired by collectors, the 2000 Roadster, is also the first Japanese production sports car to come with a 5-speed. That, plus its robust 150-hp engine, makes it extra fun to drive. Production is limited to 1,000 and the first ten are light-weight versions for racing. The 2000 Roadster wins ten SCCA National Championships between 1967 and 1987.

Explore today's Nissan 370Z® Roadster 1967 Datsun 2000 Roadster

1966: The first Japanese-owned production facility in North America, Nissan Mexicana (NMEX) manufactures its first vehicle.

  • Engine Type
    4 cylinder
  • Engine Displacement
    1,200 cc
  • Engine Max. Power
    60 hp
  • Transmition Type
    4 speed manual floor shift

1965

Datsun 320 Truck

The first upgrade to the basic truck, with a 60 horsepower engine and our first 4 speed floor shift pickup truck. The featured vehicle was found in the Arizona desert and restored by Classic Datsun of Vista, CA

Explore today's Nissan Frontier® Datsun 320 Truck in white

1962

BLAZING THE TRAIL OF UTILITY VEHICLES

Focused on American driving needs, the Bluebird is the first Datsun with a fully synchronized 3-speed transmission. It also sports classic two-tone paint, wide white-wall tires and optional bucket seats. Off the road, Nissan's first utility vehicle, The Patrol, makes its debut, with TV hero Roy Rogers as its spokesman. Pitched as the world's most powerful and advanced 4-wheel drive, the Patrol's brawny 145-hp 6-cylinder developed enough torque "to climb trees”, as the ad said.

1962 Datsun Bluebird
  • Engine Type
    4 cylinder
  • Engine Displacement
    1,200 cc
  • Engine Max. Power
    48 hp
  • Transmition Type
    4 speed manual

1961

Datsun Fairlady 1200 Roadster

The first Datsun sports car imported to the U.S. The 1200 Roadster was built with steel bodywork. 288 units were produced through 1961. Nissan Heritage Collection has one of only 220 imported to the U.S.

Explore today's Nissan 370Z® Datsun Fairlady 1200 Roadster in red

1960

DATSUN ENTERS THE SPORTS CAR MARKET

Nissan Motor Corporation U.S.A. (NMC) is established in Gardena, California. That same year, the SPL 201—Datsun’s very first sports car—was introduced. The sleek 4-seat roadster featured a fold-down soft-top, a "4 on the floor" transmission, and a 48-hp engine (that would soon be replaced by a powerful 85-hp version).

1914-1959

NISSAN HAS DEMONSTRATED A
COMMITMENT TO INNOVATION SINCE
THE COMPANY'S FOUNDING IN 1933.

Not only are Datsun's the first mass-produced Japanese vehicles, their unique, automotive style makes a major impact on the U.S. market when Datsun sedans and compact pickups are first imported in the late '50s.

  • Engine Type
    4 cylinder
  • Engine Displacement
    1200 cc
  • Engine Max. Power
    48 hp
  • Transmition Type
    4 speed column shift

1959

BUILDING A REPUTATION IN AMERICA

The first Datsun compact pickup is sold in America. Originally imported with a 37-hp 1000-cc engine, it was soon given a boost with a 48-hp 1200-cc engine. This quarter-ton pickup firmly established Datsun in the American market.

220 American servicemen purchased this truck and imported them back to the U.S. from Japan. 


Explore today's Nissan Frontier® Nissan Pickup Truck in red
  • Engine Type
    4 cylinder
  • Engine Displacement
    1,200 cc
  • Engine Max. Power
    48 hp
  • Transmition Type
    4 speed manual column shift

1958

Datsun 1200 Sedan

First Datsun introduced into the US market in 1958 as the 1000 Sedan. Utilized same platform as the Datsun pickup truck. The 1000 sedan sold 146 units in the US from 1959-1961until replaced by the 1200 sedan which sold 1318 units. A part of the Heritage Collection since 1983.

Explore today's Nissan Altima® Sedan Datsun 1200 Sedan in white

1955

Nissan Skyline

Predecessor to the revolutionary Nissan GT-R®, the Skyline was introduced in 1955. The rear-wheel drive coupe has never been commercially available in America, but has always been a highly sought-after import. The modern GT-R was introduced to the world, and for sale in the United States, in 2009.

Explore today's Nissan GT-R® Datsun 1200 Sedan in white
  • Engine Type
    4 cylinder
  • Engine Displacement
    Est. 747 cc
  • Engine Max. Power
    15 hp
  • Transmition Type
    3 speed

1937

JAPAN'S FIRST
MASS-PRODUCED
VEHICLE

The Datsun Type 15 is the first mass-produced Japanese vehicle. Other Type 15 models include a mini pickup and delivery van.  Featured vehicle discovered at the bottom of a pit. Was previously a static display, but is now under restoration.


1937 Datsun Type 15

1933

Nissan Motor Co., Ltd., is established in Japan.

1914

The first Datsun is built