Nissan Today

Nissan Believes that cars should change the world and the way we move through it.

We are more than a car company. We are an innovation company. We take the most innovative thinking in the industry and combine it with performance, value, efficiency, safety, and style. The result: cars that thrill you, every time you get behind the wheel. Innovation that excites.

2010

NISSAN LEAF®: 100% Electric.
0 emissions*.

In 2010, we introduced the Nissan LEAF®—the world’s first mass-produced 100% electric, zero emission automobile.

Explore today's Nissan LEAF®

2010

Nissan Juke®:
Built to thrill

2010 also saw the introduction of the Nissan JUKE into our lineup. Today, the JUKE continues to give consumers a unique, stylish, and turbocharged alternative to the everyday crossover.

Explore today's Nissan Juke

2000-2009

Over the past decade
A SHIFT_ has been made.

Nissan has nearly doubled the number of models offered and nearly doubled its sales. In 10 years, the diverse lineup has grown to include Nissan's first full-sized truck, all-new hybrid technology and a 21st-Century supercar. And this is only the beginning of what's to come.

2009

The Shape Of Things To Come

The boxy yet stylish Nissan cube® makes its North American debut with its non-traditional asymmetrical body.

Explore today's Nissan cube®

2009

AMERICA IS INTRODUCED TO A LEGEND

The 5th-generation of the legendary Nissan supercar makes
its way to North America, equipped with a 480-horsepower,
twin-turbo 3.8-liter V6 engine.

Explore today's Nissan GT-R®

2007: Next-generation technology thrives with Maxima, Altima, Sentra, Quest, Versa Hatchback and Versa Sedan

2007

NISSAN'S FIRST HYBRID

In 2007, we offered a cleaner, greener
driving option for the first time ever, with the
introduction of the all-new Altima® Hybrid.

Explore the Altima Archives

2005

OFF-ROAD POWER
AND INNOVATION

The all-new Frontier® was launched with the most powerful V6 in its class*. We also introduced a mid-sized Pathfinder® with an added 3rd-row of seating, and the 2nd-generation Xterra® made its debut.

Explore today's Nissan Frontier Explore today's Nissan Pathfinder Explore today's Nissan Xterra

2003

FULL-SIZED PERFORMANCE

The Z® came back. In 2003, we reintroduced the celebrated Nissan Z®. This time, it was called the 350Z®.

Explore today's Nissan 370Z®

2003: Our first full-size truck, the Titan®, debuted in 2003. Today, the V8-powered pickup is available with a King Cab or a Crew Cab.

1990-1999

NISSAN DEMONSTRATES
ITS AGILITY IN THE '90S

Retaining the Nissan heritage, while moving in new directions.

1999

THE FIRST FOUR-DOOR COMPACT TRUCK

In 1999, we introduced the Frontier® Crew Cab, the first compact truck with four full-sized doors. That same year, Frontier, Xterra®, and Pathfinder® were named the official vehicles of the Los Angeles County lifeguards, which gave the rugged vehicles plenty of screen time on the 90’s television phenomenon “Baywatch”.

Explore today's Nissan Frontier Explore today's Nissan Pathfinder Explore today's Nissan Xterra

1997: Nissan is named Best of the Best by the Environmental Protection Agency, and NMMC is lauded as the most productive plant in North America in "The Harbour Report: for a fourth consecutive year since 1994.

1995

AN ALL-NEW SENTRA:
COMPACT WITHOUT COMPROMISE

This was the year we introduced the world to the all-new 200SX® and the 4th-generation Sentra.

Explore today's Nissan Sentra

1993

ALTIMA AND MAXIMA SALES SUCCESS

1993 was a big year for Nissan, as we celebrated 10 years of manufacturing in the United States. That year, Altima was topping the list in new nameplate sales, and the one-millionth American-made Maxima was sold.

Explore today's Nissan Altima Explore today's Nissan Maxima

1992

SENTRA SALES SUCCESS

The two-millionth Nissan Sentra was sold in the United States in 1992, and the very first Altima rolled off the assembly line at our manufacturing facility in Smyrna, Tennessee.

Explore today's Nissan Altima Explore today's Nissan Sentra

1991

ENVIRONMENTAL PROTECTION AGENCY AWARD

Nissan receives its first environmental award from the EPA, and takes a big leap forward in green technology by lending its Alternative Fuel Vehicle to a California testing program and introducing the Future Electric Vehicle concept car.

1990: Nissan North America, Inc. (NNA) is established in Torrance, California.

1980-1989

PUTTING DOWN ROOTS IN AMERICA

In the '80s, the Nissan brand came into its own. We built our first Nissan truck in the United States, and the Infiniti line of luxury vehicles.

1989

INFINITI LAUNCH

1989 was a year of milestones at Nissan. In that one year alone, we launched Infiniti, produced our one-millionth vehicle on American soil, and started the Summer Institute for Historically Black Colleges and Universities.

Explore today's Infiniti

1988: Nissan driver Geoff Brabham wins his first of four consecutive IMSA Camel GTP Drivers Championships, a streak that includes breaking the American road record. Brabham’s IMSA GTP car was practically unbeatable that year, clocking a breathtaking top speed of 200 miles per hour.

1985

FIRST SENTRA BUILT IN AMERICA

Hollywood legend Paul Newman raced the Newman/Sharp Trans-Am 300ZX® to consecutive SCCA GT1 championships in 1985 and 1986, capturing Nissan's 50th national SCCA championship in the process. That same year, the first Nissan Sentra rolled off the line in Smyrna, Tennessee.

Explore today's Nissan Sentra

1983

FIRST NISSAN TRUCK BUILT IN AMERICA

Worldwide marketing of vehicles using the Nissan nameplate begins, production of the first Nissan truck begins in Tennessee, and Nissan Research and Development (NRD) is established in Michigan.

Explore today's Nissan Titan Explore today's Nissan Frontier

1982

CHAMPIONSHIP OFF-ROAD RACING

Between 1982 and 1992, we collected an impressive 19 off-roading championship trophies. Our most radical off-roader — a sand-blasting 380-hp King Cab desert racer — competed in the HRDA/SCORE Class 1 Unlimited Vehicle series.

Explore today's Nissan Titan Explore today's Nissan Frontier

1981: Nissan Motor Acceptance Corporation (NMAC), Nissan's financing division, is established in Torrance, California.

1980: Nissan Motor Manufacturing Corporation (NMMC) is established in Smyrna, Tennessee, to fulfill the growing demand for Nissan Vehicles.

1970-1979

PUSHING THE LIMITS.
BUILDING A REPUTATION

The 70’s were a great decade for us. We sold our one-millionth Datsun and became the top vehicle importer in the United States.

1979

TAKING DESIGN TO A NEW LEVEL

In 1979, Nissan Design International (NDI) was established in La Jolla, California, with a mandate to bring American style and concepts to Nissan vehicles. Over the years, NDI has brought us the original Altima®, the original Pathfinder®, the modular Pulsar NX, today's Xterra®, and the Gobi pickup concept pictured here.

Explore today's Nissan Xterra

1977

A TRUCK THAT WORKS AS HARD AS YOU

We introduced the King Cab, the first extended cab pickup, in 1977.

Explore today's Nissan Titan Explore today's Nissan Frontier

1975

Datsun becomes the top U.S. vehicle importer.

1973

The one-millionth Datsun vehicle is sold in America.

1972

THE FIRST FOUR-DOOR SPORTS SEDAN

Datsun introduces the 510—a family car with a racing heritage. It was a novel concept at the time: a good-looking, economical, fuel-efficient, five passenger car that was fun to drive. Over its lifetime, the 510 went on to sell more than 300,000 units, and its influence can still be seen in the Nissans of today.

Explore today's Nissan Maxima

1971

250,000 DATSUNS IN ANNUAL SALES

Annual sales eclipse 250,000 in the United States for the first time. Nissan also establishes itself on the track, as the now-legendary Datsun BRE 510 dominates on two continents, winning the SCAA Trans AM Championship, the American Rally Championship, and the treacherous East African Safari.

1960-1969

PERFORMANCE BECOMES
A ONE-LETTER WORD

Toward the end of this decade of change, Nissan has built a strong reputation in both the American and the Japanese markets. The Datsun 2000 roadster, valued both for its style and performance, becomes synonymous with early Nissan design. Soon after, the Datsun "Z" changes the way people think of sports cars.

1969

THE BEST-SELLING 240Z

Datsun introduces the "Z®" for the 1970 model year. Boasting European performance and interior features like roll-up windows and a heater—all at an affordable price—the 240Z® becomes the best-selling sports car in the world. The Corvette took nearly twenty-five years to see 500,000 units; the Z® does it in fewer than ten.

Explore today's Nissan 370Z®

1968

AMERICAN INSPIRED

Nissan launches the first car styled for the U.S. market, the Datsun 510 sedan.

1967

EXCLUSIVE PERFORMANCE

The Datsun most-desired by collectors, the 2000 Roadster, is also the first Japanese production sports car to come with a 5-speed. That, plus its robust 150-hp engine, makes it extra fun to drive. Production is limited to 1,000 and the first ten are light-weight versions for racing. The 2000 Roadster wins ten SCCA National Championships between 1967 and 1987.

Explore today's Nissan 370Z® Roadster

1966: The first Japanese-owned production facility in North America, Nissan Mexicana (NMEX) manufactures its first vehicle.

1962

BLAZING THE TRAIL OF UTILITY VEHICLES

Focused on American driving needs, the Bluebird is the first Datsun with a fully synchronized 3-speed transmission. It also sports classic two-tone paint, wide white-wall tires and optional bucket seats. Off the road, Nissan's first utility vehicle, The Patrol, makes its debut, with TV hero Roy Rogers as its spokesman. Pitched as the world's most powerful and advanced 4-wheel drive, the Patrol's brawny 145-hp 6-cylinder developed enough torque "to climb trees”, as the ad said.

1960

DATSUN ENTERS THE SPORTS CAR MARKET

Nissan Motor Corporation U.S.A. (NMC) is established in Gardena, California. That same year, the SPL 201—Datsun’s very first sports car—was introduced. The sleek 4-seat roadster featured a fold-down soft-top, a "4 on the floor" transmission, and a 48-hp engine (that would soon be replaced by a powerful 85-hp version).

1914-1959

NISSAN HAS DEMONSTRATED A
COMMITMENT TO INNOVATION SINCE
THE COMPANY'S FOUNDING IN 1933.

Not only are Datsun's the first mass-produced Japanese vehicles, their unique, automotive style makes a major impact on the U.S. market when Datsun sedans and compact pickups are first imported in the late '50s.

1959

BUILDING A REPUTATION IN AMERICA

The first Datsun compact pickup is sold in America. Originally imported with a 37-hp 1000-cc engine, it was soon given a boost with a 48-hp 1200-cc engine. This quarter-ton pickup firmly established Datsun in the American market.

1958

DATSUN'S DEBUT
IN AMERICA

The first Datsun sedan—the 1200—arrives in the United States. The rugged sedan packs a modest punch with a 48-hp, 1200-cc engine. The 1200 has a bit of a cult following in the U.S. to this day.

1937

JAPAN'S FIRST
MASS-PRODUCED
VEHICLE

The Datsun Type 15 is the first mass-produced Japanese vehicle. Other Type 15 models include a mini pickup and delivery van.

1933

Nissan Motor Co., Ltd., is established in Japan.

1914

The first Datsun is built