ELLURE THE SEDAN RE-IMAGINED

THE ALLURING ELLURE

Simple, Yet Provocatively Modern
Ellure is the evolution of luxury sedans. It boasts a smooth exterior form, and serious elements of efficiency. A low front bumper fascia, small front grille openings, and a full underbody pan direct wind over and under the body, improving aerodynamics. Ellure also features small, moulded rearview cameras rather than side mirrors, and 21-inch 5-spoke alloy wheels mounted with low-rolling resistance tires. Speaking of the wheels, they’ve been pushed out to the corners, creating a powerful stance, and a roomy interior.

STEP OUT IN STYLE

Taking cues from classic 1930s styling, unique front and rear doors open to face each other—at a 90-degree angle—revealing a fluid, versatile interior. Not only do these doors scream ‘sophisticated and cool’, they also make it easier than ever to get in and out of the vehicle.

AN INTERIOR THAT TURNS UP THE HEAT

Ellure features an energetic red, white, and black interior that expresses both sustainable design qualities, and a sense of passion. The white leather dashboard has been tanned in an eco-friendly, chromium-free process. The seats are upholstered in black suede made out of 100% recycled fibers. Elegant floating headrests add a touch of style, and transparent red acrylic on the seatback panels produce an unexpected, molten lava effect. Inviting by day, Ellure™ comes alive at night with recessed lighting that creates a lounge-like ambiance.