Co-Creation Challenges the Conventions of Car Design

Nissan pursued a new way of designing cars with the IDx Freeflow and IDx NISMO® Concepts, one that sought the input of "digital natives", combining their input with innovative design strategy.

The two IDx concept cars offer radically different characteristics, each with their own unique identity, and reflective of their creation by this new approach to developing cars. The design of the two IDx concepts incorporates digital natives' expression of the ideal form of simplicity in a compact sedan.

IDx Freeflow and IDx Nismo Concepts

IDx Freeflow

The IDx Freeflow, reflects a casual/lifestyle-focused vision. Its exterior color is a sophisticated combination of white and flax, invoking a casual feeling like that produced by the pairing of the venerable white T-shirt with khaki chinos, and highlighted with silver accessories or a belt. The overall visual effect is completed by the addition of stylish 18-inch chrome wheels wrapped in 195/50-18 tires.

IDx Freeflow


The IDx NISMO®, is an ultra-sporty model of the future that looks as if it came directly from a driving simulator. The IDx NISMO's® co-creation dialogue took the distilled heritage of Nissan's basic box-shaped racing vehicles of the past and married it with various intriguing new details. This resulted in a car that appears to be timeless and moored in a place all its own.

IDx Nismo