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Nissan is an official sponsor of the 2016 BET Experience

Nissan stands as the official vehicle of the 2016 BET Experience in Los Angeles this June 23rd–26th. Highlights of the event include celebrity guests, a golf tournament, live music, and a look at some of the newest vehicles on the market.

The golf tournament kicked off Friday, June 24 with opening ceremony remarks at 11:30am PT and the shotgun start at noon. Nissan LA based dealer, Jim Ross, hit the green with three guests.

Nissan Armada at the 2016 BET Experience
Nissan GT-R at the 2016 BET Experience

On Saturday, MC Lyte performed for the crowd and signed autographs for her fans to keep the party going strong.

Attendees also got an insider look at the all-new 2017 Armada. [*]

The advanced Armada blends sophistication with power, offering safety technology and high-quality design. Some of the highlights of the 2017 Armada include:

Strength & Reliability
A V8 engine and high-end engineering for more capability and a smoother ride.

Refined Design
A bold exterior design with optional premium leather-appointed interior and chrome accents.

Flexible Roominess
Enough room for 8 passengers plus a spacious cargo area.

Advanced Technology
Optional Around View® Monitor, Blind Spot Support and Forward Emergency Braking.

The BET Experience also featured a look at Nissan’s 5-car lineup. The new 2017 Nissan GT-R[*] — the next generation of the one and only supercar for anyone — and the Nissan Murano — a winner of more awards over the last two years than any other SUV in its class* — accessorized the BET Red carpet with the 2016 Maxima, Rogue and Altima models on display inside.

2015 BET Experience Featured

2015 BET Experience A Night to Remember

Maxima SR Midnight at 2015 BET Experience[*]

In 2015, Nissan participated in the annual BET Experience held in L.A., from June 25th–June 28th, as the event’s exclusive automotive sponsor. This experience included free concerts, celebrity sightings, awesome prizes, and no shortage of cool cars.

Guests of the Nissan Pitch Black Pavilion were able to catch a glance of the Maxima SR Midnight—a black-on-black version of the new 2016 Maxima—as well as the 2015 Rogue® SL and 2015 Altima® 2.5 SL, both featured in "Super Black" exterior paint.

The Pavilion’s House DJ, 33 1/3, kept the crowds energized as they checked out the cars and played games to win Nissan swag. Powerful female rapper MC Lyte and hip-hop artist Lecrae made guest appearances at the pavilion, signing autographs and handing out CDs.

MC Lyte and guests photographed in front of a Nissan Rogue at the BET Awards red carpet.

Located across from the pavilion, the BETX Stage—presented by Nissan—featured a special DJ performance by MC Lyte, and free concerts throughout the weekend. The artist lineup included Tinashe, Cypress Hill, Too $hort, Fetty Wap, Tink, AKA, Lecrae, and Jidenna.

On Sunday, awards night, the 2016 Maxima SR and 2015 Murano® Platinum were among the stars on the red carpet. In fact, the new Maxima was an 'award' in its own right when winner of the Nissan My Bold Style contest, Rebecca Striplet, was presented with her very own 2016 Maxima.

Contestants of the Nissan My Bold Style contest were asked to create a 15-second Instagram video showing how they embodied the excitement, celebration, swagger, and unique, bold style of the 2016 Nissan Maxima and BET Awards. Striplet's winning video got her an all-expense paid trip to the 2015 BET Awards…and a brand-new car!

2015 BET Experience Gallery[*]

BET Experience stage presented by Nissan
Nissan Maxima with black wheels at the BET Experience
MC Lyte albums at the BET Experience presented by Nissan
Maxima SR Midnight rear profile shown at the BET Experience presented by Nissan
Rapper Lecrae and fans on the Nissan BET Experience red carpet
2016 Nissan Maxima SR Midnight highlighting LED headlights

Nissan Maxima SR Midnight

2016 Nissan Maxima SR Midnight front profile

The 2016 Maxima® SR Midnight—featured at the BET Experience—is styled with Super Black exterior paint, Charcoal premium leather-appointed seats with Alcantara® inserts, 19" black aluminum-alloy wheels, sport spoiler, rear diffuser, splash guards, and rocker panel moldings. It’s raw, refined, and built to turn heads.[*]

  • Sport-tuned Suspension
  • Integrated Dynamics-control Module
  • Active Ride Control
  • Active Trace Control
  • Active Engine Brake
  • 19” Diamond-cut machined aluminum-alloy wheels
  • Premium Ascot Leather-appointed seats with Diamond-quilted Alcantara® inserts[*]
  • Climate-controlled front seats (heated and cooled)
  • Paddle shifters
  • W-rated all-season tires
  • Front performance chassis damper
  • Premium Ascot leather-wrapped steering wheel with
    Alcantara® insert [*]
  • “Liquid Chrome” faceted finishers trim
  • Aluminum sports pedals
2016 Nissan Maxima SR Midnight Passenger's side front profile in Super Black
2016 Nissan Maxima SR interior showing color display navigation system
Nissan Maxima SR Midnight with 19 inch black sport wheels
2016 Nissan Maxima SR Midnight with rear sport spoiler
Nissan Maxima SR steering wheel with paddle shifters
Nissan Maxima SR Midnight interior with diamond quilted seats