To spotlight this spirit, Nissan partnered with 88rising, an influential AAPI artist-focused label, and created a short documentary fim featuring music artist NIKI. This film seamlessly integrated the brand and the all-new Kicks into a story of reinvention.


“The Buzz to Buzz,” a 12-minute music journal film launched in October 2024, documented NIKI’s journey of embracing imperfection and spontaneity while crafting her new album Buzz. Set against the vibrant backdrop of Los Angeles' streets and concert stages, the film captured her reflections on turning everyday moments into creative inspiration and her excitement about personal growth.