The original Nissan 370Z next to the new custom Project 370Z

The World's First Crowdsourced Nissan Z

Customized Nissan 370Z as part of the Project 370Z crowdsourcing initiative

The call went out in February 2012. At a special blogger media day at the Chicago Auto Show, Nissan invited fans to help build the world’s first crowd-sourced car. The goal: Take Nissan’s powerhouse 370Z® and make the sizzling track car even hotter.

That proved a major understatement. Over the next few months, fans flocked to the Nissan Performance Facebook page to vote on how to radically enhance the Project 370Z® car’s performance and design. Nissan scoured fans’ Facebook comments, “likes,” and wall posts to choose the winning specs for the car. Soon, they roared into production:

"...we thought it'd be interesting to harness the power of social media to reach out to Z® enthusiasts—the people who are doing this to their own cars everyday." 

-Jon Brancheau, Vice President of Marketing for Nissan North America

Nissan Project 370Z®: Stage 1

Nissan Project 370Z: Stage 1

Nissan Project 370Z®: Stage 2

Nissan Project 370Z: Stage 2

Full List of Specs

Project 370Z is the world's first crowdsource-customized Nissan Z

Three short months later, the ultimate track car was born. Nissan unveiled the results in May at ZDayZ, a meetup of car enthusiasts. The annual gathering takes place at the edge of the Great Smoky Mountains of North Carolina and Tennessee and draws hundreds of Nissan Z®, GT-­R®, and other performance enthusiasts from all over North America.

  • Greddy Tuner Twin Turbo Kit with Type RZ Blow Off Valves
  • Greddy Turbo Ti-C Exhaust
  • AEM Engine Management System, EMS Series 2
  • AEM Digital Gauges
  • CSF Radiator
  • Nissan Motorsports Oil Cooler Kit
  • NISMO Twin-disc Clutch and Flywheel Kit
  • KW Variant 3 Coilovers
  • NISMO S-Tune Sway Bars
  • NISMO Chassis Braces
  • Nissan Motorsports Wavetrac Helical LSD
  • Parts Installation and Tuning by RPM Auto Center
  • StopTech Big Brake Kit, Rotors: 14.9"/14" Calipers: 6-piston/4-piston
  • VOLK TE37SL Wheels (custom finish), FR:19x9.5+22, RR:19x10.5+12
  • Yokohama ADVAN Neova Tires, FR: 245/35/19, RR: 275/30/19 NISMO 370Z® Aero Kit
  • Recaro Sportster CS Seats (custom)
  • NISMO Titanium GT Shift Knob (custom finish)
  • Metalloy Design Theme by Nissan Design America
  • Full Exterior Wrap by Sticky Fingers Design
  • Alcantara-wrapped Steering Wheel and Door Panel Inserts by Little John Interior Concepts

Watch The Project 370Z® Car In Action

Nissan Project 370Z®: Stage 3

Nissan 370Z project reveal
Project 370Z car with custom finish VOLK TE37SL wheels
Production of a radically enhanced, track-ready Nissan 370Z performance car
Nissan Project 370Z exhaust