BLACK HISTORY MONTH
February 1st, 2022
Nissan is proud to continue our commitment to amplifying Black excellence in music. This Black History Month, with the help of breakout star, Jay Ellis, and the All-New 2023 Nissan ARIYA Electric Crossover Vehicle, we are honoring the influence of African-American musicians from the past and paying it forward to artists of today. Nissan will be working with talented African American musicians, and will hire them to create thrilling tracks for future projects. By inviting them to create music for Nissan, they will receive all of the royalties and recognition they deserve.
THE IMPACT OF BLACK MUSIC ON AMERICAN CULTURE
Nissan is also sharing thrilling stories of African-Americans‘ accomplishments throughout history. From the 20th century to present day, Black music has been the heartbeat of America and has influenced many genres worldwide. From the electric guitar riffs of rock and roll to the storytelling vocals of hip hop, African Americans have made undeniable contributions to American music. But it doesn’t stop there. From technology to fashion, art and music… the influence of African American culture continues to make an impact.
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