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Black music is deeply woven into the soundtrack of America. Behind some of the country's biggest hits are African-American music producers who use innovation to drive music and culture today. This Black History Month, Nissan celebrates the music producers who use technology to power America's tunes on the road.
From past through to present, Nissan is committed to amplifying Black excellence in technology and innovation. Nissan proudly celebrates Black History Month and continues to recognize accomplishments of African Americans across the nation.
Greater American culture would not be the same without the powerful influence of Black music. Willie Green, Ebonie Smith, and Just Blaze are impacting culture through their innovative music.
EXCLUSIVE VIDEO OF WILLIE GREEN
Freelance audio engineer Willie Green is a mainstay music producer and audio engineer who transforms visual art into musical track in the independent urban and hip-hop music scene. Notably working with Schoolboy Q, Wiz Khalifa, and The Roots, Green broadened his artistic endeavors with Press Play. In this musical and visual exhibition, Green used a unique software process to create sound from art and images.
EXCLUSIVE VIDEO OF EBONIE SMITH
An award-winning New York-based music producer, and also one of the audio engineers behind the critically acclaimed musical 'Hamilton', Ebonie Smith has stretched her reach into her community. She founded Gender Amplified to provide a platform for the promotion and advancement of women in music production and carries out their mission by building networks, hosting events, and creating spaces for women to succeed in the industry.
During filming, the team followed strict COVID-19 production protocols and ensured these safety measures were followed throughout the process. In addition to these safety measures, some of the footage you see in the video was filmed before the pandemic. We appreciate your concern for the safety and well-being of the Nissan family.
EXCLUSIVE VIDEO OF JUST BLAZE
Though he may not have his name on the album cover, there's no way that you haven't heard his work before. Just Blaze has worked with pillars of the Rap and Hip-Hop music industry, such as Jay-Z, Beyoncé and Kanye West to name a few.
THE ROLE OF MUSIC IN THE CAR
From listening to the radio to curating that perfect playlist for a road trip with your friends, there's no question that our cars today play a major role when it comes to music. For these audio engineers, it can also be the first time that they hear their carefully constructed tracks come to life outside of the studio.
The Bose® Premium Audio System helps give life to this first audio experience. With strategically placed speakers around the cabin, the system, available on Kicks and Sentra, gives you crystal-clarity for every chord without distortion. Feel every emotion in high fidelity. If you want to see your car come to life, check out the Kicks Color Studio where you can pick from 1 million color combinations and build a beat to match your lifestyle. [] []
The biggest pillar that Nissan and these audio engineers have in common is the pursuit of innovation in their craft. Where Willie Green invigorates the senses by blending them together, Nissan creates an enhanced customer driving experience by offering features like ProPILOT Assist, which use integrated vehicle sensors.
Since the early 80’s Nissan has utilized a nationally recognized college internship program to identify and prepare talented students for Nissan employment. Through partnerships with minority organizations and numerous scholarship programs, Nissan aims to develop and place minority youth into the business and prepare them for corporate and community leadership.
Here are a couple of the initiatives where Nissan has partnered with members of the community to celebrate Black History Month.
DRIVING MY STORY
In 2020, Nissan North America harnessed the power of social media to hear from black influencers across the nation about how they were driving a positive impact in their communities—using the hashtag #DiscoverMyStory.
The social media experience put users and influencers including Morgan DeBaun, Keiza M. Williams, Monique Idlett, Will Lucas and Sequoia Blodgett behind the wheel of the 2020 Sentra® using an AR Filter, symbolizing the independence of driving their own stories.
BLACK GIRLS CODE
In 2020, Nissan partnered with Black Girls Code on their mission to help empower girls up to age 17 within the STEM fields and in their communities through exposure to computer science and technology.
The organization already has trained 3,000 girls in seven chapters in cities in the United States, and has one chapter in Johannesburg, South Africa, with plans to add chapters in eight more cities.
First established in 2014, Nissan North America's partnership with six chapters of the 100 Black Men of America organization represents a concerted effort to prepare the black history makers of tomorrow.
Nissan hosted its sixth annual Nissan Resume Challenge and Summit February 14-15, 2019, in Nashville. Over two days, 60 high school students from six cities (Atlanta, Chicago, Dallas, Nashville, Jackson, MS, and Washington, D.C.) met with Nissan leadership and participated in workshops to help prepare them for future success.
During Black History Month of last year, Nissan partnered with Afro-futuristic fashion designer Sheila Rashid to show how technology in the 2019 Nissan Rogue® influenced her design process.
Sheila said of the partnership, "Nissan likes to say they put the most exciting tech in your driveway, and I love that. That's what I'm doing with my designs: bringing futuristic silhouettes to the present and making them for everyone. I want this partnership with Nissan to inspire everyone to follow their passion and keep moving forward to the future."
Sleek and stylish, with expressive color studio and entertainment features that will get your head nodding. See how Kicks can compliment your lifestyle with its bold new design and expressive color options. Ready for you and your passengers to enjoy luxury sound and appearance, Kicks can surely kick it.
With tech that syncs to your life, the Nissan Sentra not only looks good but feels good inside and out. This sedan is packed with features like smartphone compatibility, standard Safety Shield 360®, and an available Bose® Premium Audio System. [][][]