Nissan Black History Month Events

THE INITIATIVE

Nissan is proud to continue our commitment to amplifying Black excellence in music. This Black History Month, with the help of breakout star, Jay Ellis, and the All-New 2023 Nissan ARIYA Electric Crossover Vehicle, we are honoring the influence of African-American musicians from the past and paying it forward to artists of today. Nissan will be working with talented African American musicians, and will hire them to create thrilling tracks for future projects. By inviting them to create music for Nissan, they will receive all of the royalties and recognition they deserve.

Electric Beats Video

THE IMPACT OF BLACK MUSIC ON AMERICAN CULTURE

Nissan is also sharing thrilling stories of African-Americans‘ accomplishments throughout history. From the 20th century to present day, Black music has been the heartbeat of America and has influenced many genres worldwide. From the electric guitar riffs of rock and roll to the storytelling vocals of hip hop, African Americans have made undeniable contributions to American music. But it doesn’t stop there. From technology to fashion, art and music… the influence of African American culture continues to make an impact.

Jay Ellis

JAY ELLIS

Jay Ellis is a passionate leader in the movement to amplify creative voices. He has helped bring stories to light which unite the African American community and the Nissan brand. Together, we will not only further our commitment to Black music, but also elevate these important narratives to consumers worldwide.

Vince Lawrence

VINCE LAWRENCE – BEHIND THE MUSIC

Nissan is proud to highlight the musicians behind our Black History Month campaign and support the continuous effort to redefine what it means to be a Black artist in the music industry today. From smooth baselines to electric guitar riffs and energetic violin strings, these electric musicians are redefining the status quo of Black music and bringing thrilling beats back into drive. From rocking the world's most famous stages to amplifying their sound alongside the all new 2023 ARIYA, this campaign proudly celebrates the diversity of Black music. One guitar riff at a time. 

The campaign's leading track, "Desert Drift", is an original song co-written and produced by Vince Lawrence alongside his team at Slang Music Group. When it comes to inspiration and creativity, Lawrence knows no bounds. Eager to display the range of Black musicians, he says; "It's great that Nissan is making this type of commitment to Black musicians and producers. By allowing me to do this, I get to show facets of myself that people don't see. People who know me understand that I am not locked in a box musically". Together, Nissan is proud to further our commitment to Black music and amplify opportunities for Black musicians and producers.

Bose Premium Audio System
Bose Premium Audio System

THE ROLE OF MUSIC IN THE CAR

From listening to the radio to curating that perfect playlist for a road trip with your friends, there's no question that our cars today play a major role when it comes to music. For these audio engineers, it can also be the first time that they hear their carefully constructed tracks come to life outside of the studio.

The Bose® Premium Audio System helps give life to this first audio experience. With strategically placed speakers around the cabin, the system, available on Kicks and Sentra, gives you crystal-clarity for every chord without distortion. Feel every emotion in high fidelity.[[233]]

2021 Rogue AWD shown with ProPILOT Assist
2021 Rogue AWD shown with ProPILOT Assist [[1176]]

NISSAN FUTURE TECHNOLOGY

Just like music in America, Nissan is always pushing the narrative with new innovation. Currently,  NissanConnect and the suite of features within Nissan Intelligent Mobility, have paved the way for future technology like Park Assist and self parking cars.

Nissan 2017 Intern Summit
Intern Summit 2017

INTERNSHIP EXPERIENCE IN THE DRIVER'S SEAT

Since the early 80’s Nissan has utilized a nationally recognized college internship program to identify and prepare talented students for Nissan employment. Through partnerships with minority organizations and numerous scholarship programs, Nissan aims to develop and place minority youth into the business and prepare them for corporate and community leadership.

NISSAN BLACK HISTORY MONTH EVENTS & PARTNERSHIPS

Here are some of the initiatives where Nissan has partnered with members of the community to celebrate Black History Month.

Nissan Driving the Beat

DRIVING THE BEAT

Black music is deeply woven into the soundtrack of America. Behind some of  the country's biggest hits are African-American music producers who use innovation to drive music and culture today. In 2021, Nissan North America celebrated the music producers who use technology to power America's tunes on the road.

From past through to present, Nissan is committed to amplifying Black excellence in technology and innovation. Just like music in America, Nissan is always pushing the narrative with new innovation. Currently, the suite of features within Nissan Intelligent Mobility, are paving the way for future technology such as Park Assist and self parking cars.

Nissan Driving My Story

DRIVING MY STORY

In 2020, Nissan North America harnessed the power of social media to hear from black influencers across the nation about how they were driving a positive impact in their communities—using the hashtag #DiscoverMyStory.

The social media experience put users and influencers including Morgan DeBaun, Keiza M. Williams, Monique Idlett, Will Lucas and Sequoia Blodgett behind the wheel of the 2020 Sentra® using an AR Filter, symbolizing the independence of driving their own stories.

Black Girls Code

BLACK GIRLS CODE

In 2020, Nissan partnered with Black Girls Code on their mission to help empower girls up to age 17 within the STEM fields and in their communities through exposure to computer science and technology.

The organization already has trained 3,000 girls in seven chapters in cities in the United States, and has one chapter in Johannesburg, South Africa, with plans to add chapters in eight more cities.

Nissan Resume Challenge

NISSAN RESUME CHALLENGE

First established in 2014, Nissan North America's partnership with six chapters of the 100 Black Men of America organization represents a concerted effort to prepare the black history makers of tomorrow.

Nissan hosted its sixth annual Nissan Resume Challenge and Summit February 14-15, 2019, in Nashville. Over two days, 60 high school students from six cities (Atlanta, Chicago, Dallas, Nashville, Jackson, MS, and Washington, D.C.) met with Nissan leadership and participated in workshops to help prepare them for future success.

Sheila Rashid Woven Into Technology

WOVEN INTO TECHNOLOGY

In 2019, Nissan partnered with Afro-futuristic fashion designer Sheila Rashid to show how technology in the 2019 Nissan Rogue® influenced her design process.

Sheila said of the partnership, "Nissan likes to say they put the most exciting tech in your driveway, and I love that. That's what I'm doing with my designs: bringing futuristic silhouettes to the present and making them for everyone. I want this partnership with Nissan to inspire everyone to follow their passion and keep moving forward to the future."

[*] Material in this article is intended for general informational purposes only and was accurate as of the date of first publication. Information is subject to change and does not constitute an offer, representation or warranty (express or implied) by Nissan North America, Inc. ("Company"). Interested parties should confirm the accuracy of any information in this website as it relates to a vehicle directly with Company before relying on it to make a purchase decision. Unless expressly referenced, Company does not endorse and is not affiliated with any company that might be mentioned in this article. Company is not responsible or liable for the availability of links to websites or resources, or for any content, advertising, products, services, privacy policies, or other materials on or available through these websites or resources, or for your reliance thereon. Any references to data or products are subject to change without notice. Trademarks are property of their respective owners.

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