Black History Month

In 2023, Nissan continued to amplify Black excellence in music by partnering with our Electric Beats producers like Dope Candi, and King Fresh and some of the most brilliant minds in music such as Jay Ellis to empower the next generation of Black music creators. We extended our mission-driven initiatives beyond Black History Month to help make long-lasting change in music and technology for the Black community. 

In 2022, with the help of breakout star, Jay Ellis, and the 2024 Nissan ARIYA Electric Crossover Vehicle, Nissan honored the influence of African-American musicians from the past and paid it forward to artists of today. Nissan worked with and engaged talented African-American musicians, to create thrilling tracks for future projects. As a result, they received the royalties and recognition they deserved. [[TK]]

Black music is deeply woven into the soundtrack of America. Behind some of the country's biggest hits are African-American music producers who use innovation to drive music and culture today. In 2021, Nissan North America celebrated the music producers who use technology to power America's tunes on the road.

From past through to present, Nissan is committed to amplifying Black excellence in technology and innovation. Just like music in America, Nissan is always pushing the narrative with new innovation. 

In 2020, Nissan North America harnessed the power of social media to hear from black influencers across the nation about how they were driving a positive impact in their communities—using the hashtag #DiscoverMyStory. 

The social media experience put users and influencers including Morgan DeBaun, Keiza M. Williams, Monique Idlett, Will Lucas and Sequoia Blodgett behind the wheel of the 2020 Sentra® using an AR Filter, symbolizing the independence of driving their own stories.

In 2020, Nissan partnered with Black Girls Code on their mission to help empower girls up to age 17 within the STEM fields and in their communities through exposure to computer science and technology. 

The organization already has trained 3,000 girls in seven chapters in cities in the United States, and has one chapter in Johannesburg, South Africa, with plans to add chapters in eight more cities.

First established in 2014, Nissan North America's partnership with six chapters of the 100 Black Men of America organization around the country, represents a concerted effort for two days of career planning and readiness workshops. During their time, students hear from Nissan executives who talk about their professional journey while also providing career advice.

In 2019, Nissan partnered with Afro-futuristic fashion designer Sheila Rashid to show how technology in the 2019 Nissan Rogue® influenced her design process.

Sheila said of the partnership, "Nissan likes to say they put the most exciting tech in your driveway, and I love that. That's what I'm doing with my designs: bringing futuristic silhouettes to the present and making them for everyone. I want this partnership with Nissan to inspire everyone to follow their passion and keep moving forward to the future."