Nissan 2020 BET Awards With Black Girls Code

Nissan’s Commitment

Nissan’s commitment to the communities across the country it has called home for nearly 40 years is demonstrated through longstanding nonprofit partnerships in the areas of education, environmental stewardship and humanitarian relief.

In addition, the company awards grants annually through the Nissan Foundation, a private endowment created in 1992 as a compassionate response to the Rodney King trial verdict and subsequent riots in Southern California. Grants are awarded each summer to nonprofits who further the Nissan Foundation’s mission of building community by valuing cultural diversity.

Nissan at the 2020 BET Awards

This year, the BET Awards will celebrate Black Excellence virtually. The annual ceremony will air Sunday, June 28 and Nissan will be back as a key sponsor. 

But instead of advertising a vehicles throughout the awards, Nissan will use airtime to reinforce their commitment to drive innovation and amplify the voice of Black Girls CODE, a not-for-profit organization that focuses on providing technology education for girls in the Black community.

Going forward, Nissan will continue to support and invest in the Black community.


Black Girls CODE is an organization that carries the mission of empowering girls of color ages 7-17 to become innovators in STEM fields, leaders in their communities, and builders of their own futures through exposure to computer science and technology. With their focus in the digital space, Black Girls CODE is working to provide African-American youth with the skills to occupy the constantly expanding tech sector. The organization already has trained 3,000 girls in seven chapters in cities in the United States, and has one chapter in Johannesburg, South Africa, with plans to add chapters in eight more cities.

As a company that democratizes tech and believes in innovation, Nissan feels strongly about empowering the Black Girls CODE organization. An organization that promotes coding to African American female youth.

Nissan Black Girls Code

Kimberly Bryant - Founder

Kimberly Bryant founded Black Girls CODE in 2011 after earning her electrical engineering degree at Vanderbilt University in Nashville, TN and after her daughter expressed an interest in learning computer programming, and none of the available courses in the Bay area were well-suited for her.

"That, really, is the Black Girls CODE mission:  to introduce programming and technology to a new generation of coders, coders who will become builders of technological innovation and of their own futures."

Kimberly Bryant - Founder of Black Girls CODE

Recap of Nissan at Past BET Award Shows


Nissan returned as the official automotive sponsor of the 2019 BET Awards and BET Experience in Los Angeles from Thursday June 20th to the 23rd.

Central to the Staples Center concert on June 20th, Nissan was draped across the concourse in force with graphics and presence alike. Check Twitter and Facebook for exclusive interviews and content captured backstage at the venue.

Similar to the previous year, Nissan’s Fan Fest footprint at the LA convention Center throughout the weekend hosted tech forward games and activities for attendees, as well as featuring vehicles the 2019 Altima, Maxima, Rogue and Kicks.

For the second year Nissan participated in the BETHer Awards recognizing talented women in the music industry. Nissan presented the Technology Award, 1 of 6 awards given at the show for women who have been at the forefront of their crafts in music, film, philanthropy, technology, and social justice.

Nissan Altima and GT-R Side by Side
Super Black 2019 Nissan Altima Driving on the Highway


The 2019 BET Red Carpet consisted of appearrances from Nissan celebrities, the 2019 GT-R and Altima, in the lineup. Exclusive interviews were held outside Nissan vehicles. Check out the Altima and GT-R and their suite of available features.


In 2018, you saw them on the BET Awards red carpet and at events throughout the 2018 BET Experience, learn a little more about the all-new 2018 Nissan Kicks and the 2019 Altima Edition One [[2457]]. Each has its own suite of available Nissan Intelligent Mobility.

Nissan at the 2018 BET Awards

Nissan returned as the official automotive sponsor of the 2018 BET Awards in Los Angeles on Sunday, June 24 2018

Nissan had a large presence at the BET Experience and featured the all-new 2018 Nissan Kicks and the newly redesigned 2019 Nissan Altima Edition One [[983]]. Nissan's "Tomorrow to Today" themed immersive digital experience allows attendees to discover tomorrow's technology, today.

Nissan "Tomorrow to Today" Immersive Digital Experience at 2018 BET Awards


Nissan was proud to be part of BET's new awards show called the BETHer Awards. The Women in Entertainment Empowerment Network (WEEN) awarded six women who have been trailblazers in the music, film, philanthropy, technology and social justice.

To celebrate Nissan's newest member to the lineup, the all-new 2018 Nissan Kicks, the "Kicks on the Street" event had notable influencers drive to popular sneaker shops to giveaway the hottest kicks to lucky sneaker heads.


You've seen them on the BET Awards red carpet and at events throughout the 2018 BET Experience, now learn a little more about the all-new 2018 Nissan Kicks and the 2019 Altima Edition One [[983]]. Each has its own suite of available Nissan Intelligent Mobility.

Nissan is an official sponsor of the 2017 BET Experience

June 22 to 25, Los Angeles once again served as the host city of the BET Awards and Nissan is proud to be the official vehicle sponsor of the BET Experience. We brought the latest Nissan models to the party to join in the celebration.

At the BET Experience Fan Fest, held Saturday, June 24 and Sunday, June 25 at the Los Angeles Convention Center, attendees got up close and personal with some of the latest Nissan models—including SR Midnight Editions of the 2018 Maxima and 2018 Altima and a 2017 Rogue Sport™ SL as they take in a variety of scheduled events including special entertainment by MC Lyte and DJ D-Nice. Other activities include instant win games, great prizes, a photo booth, and special giveaways.

Specially designed for Nissan at the event was a booth featuring the graphic design of creative visionary Erin Robinson. A fashion designer by trade, Robinson is a trained fine artist who attended Parsons School of Design and the Corcoran School of Art. Her daydreamy, magical imagination is inspired by travel, color, texture, the feminine shape and the many shades and coifs of Brooklyn.

And when the celebrities hit the red carpet for the big event Sunday evening, the Monarch Orange 2017 Nissan Rogue Sport and a Blaze Metallic 2017 Nissan GT-R with Rakuta Tan interior was right there beside them as they show off their looks.

Nissan at the 2017 BET Awards


Making an appearance at both the Fan Fest and the BET Awards red carpet was the 2017 Rogue Sport. This versatile crossover is road-trip ready and made to navigate life’s adventures.

Nissan Rouge Sport at the 2017 BET Awards
2017 Nissan Rouge Sport at the BET Awards
Nissan Display at the 2017 BET Awards
2017 Nissan Altima SR Midnight Edition
2017 Nissan Maxima SR Midnight Edition
Artwork by Erin Robinson at the 2017 BET Awards

The All-New Rogue Sport at The BET Experience

Making an appearance at both the Fan Fest and the BET Awards red carpet was the 2017 Rogue Sport. This versatile crossover is road-trip ready and made to navigate life's adventures.

2017 Nissan Rogue Sport


Nissan was the exclusive automotive sponsor of the 2016 BET Experience. Featuring events, celebrity guests, a golf tournament and live music it also allowed Nissan to showcase some of their 2017 models including an insider look at the 2017 Nissan Armada.

2017 Armada at the 2016 BET Experience


Best in its class, the advanced Armada blends sophistication with power, offering exclusive safety technology and high-quality design. Some of the highlights of the 2017 Armada include:


In 2015, Nissan participated in the annual BET Experience held in L.A., from June 25th–June 28th, as the event’s exclusive automotive sponsor. This experience included free concerts, celebrity sightings, awesome prizes, and no shortage of cool cars.

Guests of the Nissan Pitch Black Pavilion were able to catch a glance of the Maxima SR Midnight—a black-on-black version of the new 2016 Maxima—as well as the 2015 Rogue® SL and 2015 Altima® 2.5 SL, both featured in "Super Black" exterior paint.

The Pavilion’s House DJ, 33 1/3, kept the crowds energized as they checked out the cars and played games to win Nissan swag. Powerful female rapper MC Lyte and hip-hop artist Lecrae made guest appearances at the pavilion, signing autographs and handing out CDs.

MC Lyte and guests photographed in front of a Nissan Rogue at the BET Awards red carpet.
Nissan Maxima SR side profile taken at the BET Experience
Maxima SR Midnight at 2015 BET Experience [[502]]

Located across from the pavilion, the BETX Stage—presented by Nissan—featured a special DJ performance by MC Lyte, and free concerts throughout the weekend. The artist lineup included Tinashe, Cypress Hill, Too $hort, Fetty Wap, Tink, AKA, Lecrae, and Jidenna.

On Sunday, awards night, the 2016 Maxima SR and 2015 Murano® Platinum were among the stars on the red carpet. In fact, the new Maxima was an 'award' in its own right when winner of the Nissan My Bold Style contest, Rebecca Striplet, was presented with her very own 2016 Maxima.

Contestants of the Nissan My Bold Style contest were asked to create a 15-second Instagram video showing how they embodied the excitement, celebration, swagger, and unique, bold style of the 2016 Nissan Maxima and BET Awards. Striplet's winning video got her an all-expense paid trip to the 2015 BET Awards…and a brand-new car!

BET Experience stage presented by Nissan
Nissan Maxima with black wheels at the BET Experience
MC Lyte albums at the BET Experience presented by Nissan
Maxima SR Midnight rear profile shown at the BET Experience presented by Nissan
Rapper Lecrae and fans on the Nissan BET Experience red carpet
2016 Nissan Maxima SR Midnight highlighting LED headlights


The 2016 Maxima® SR Midnight—featured at the BET Experience—is styled with Super Black exterior paint, Charcoal premium leather-appointed seats with Alcantara® inserts, 19" black aluminum-alloy wheels, sport spoiler, rear diffuser, splash guards, and rocker panel moldings. It’s raw, refined, and built to turn heads. [[503]]

2016 Nissan Maxima SR Midnight front profile
  • Sport-tuned Suspension
  • Integrated Dynamics-control Module
  • Active Ride Control
  • Active Trace Control
  • Active Engine Brake
  • 19” Diamond-cut machined aluminum-alloy wheels
  • Premium Ascot Leather-appointed seats with Diamond-quilted Alcantara® inserts[[503]]
  • Climate-controlled front seats (heated and cooled)
  • Paddle shifters
  • W-rated all-season tires
  • Front performance chassis damper
  • Premium Ascot leather-wrapped steering wheel with Alcantara® insert [[503]]
  • “Liquid Chrome” faceted finishers trim
  • Aluminum sports pedals
2016 Nissan Maxima SR Midnight Passenger's side front profile in Super Black
2016 Nissan Maxima SR interior showing color display navigation system
Nissan Maxima SR Midnight with 19 inch black sport wheels
2016 Nissan Maxima SR Midnight with rear sport spoiler
Nissan Maxima SR steering wheel with paddle shifters
Nissan Maxima SR Midnight interior with diamond quilted seats


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