Nissan’s Commitment

Nissan’s commitment to the communities across the country it has called home for nearly 40 years is demonstrated through longstanding nonprofit partnerships in the areas of education, environmental stewardship and humanitarian relief.

In addition, the company awards grants annually through the Nissan Foundation, a private endowment created in 1992 as a compassionate response to the Rodney King trial verdict and subsequent riots in Southern California. Grants are awarded each summer to nonprofits who further the Nissan Foundation’s mission of building community by valuing cultural diversity.

Nissan at the 2021 BET Awards & BET Hip Hop Awards

Nissan partnered with BET to launch the ‘Next Up’ Program. With the help of 7x Grammy-nominated hip-hop producer Just Blaze, three up-and-coming music producers were handpicked and mentored using the latest technology to take their sound to the next level. The winning producer, King Fresh, had the once-in-a-lifetime opportunity to have his track premiered on the night of the 2021 BET Hip Hop Awards!

This program was designed to educate aspiring artists in audio engineering and provide mentorship as they work on a new track. Overall, the program is an extension of our longstanding commitment to increase representation of African-Americans in STEAM careers of Science, Technology, Engineering, the Arts or Math. 

Recap of Nissan at Past BET Award Shows

Nissan at the 2020 BET Awards


Black Girls CODE is an organization that carries the mission of empowering girls of color ages 7-17 to become innovators in STEAM fields, leaders in their communities, and builders of their own futures through exposure to computer science and technology. With their focus in the digital space, Black Girls CODE is working to provide African-American youth with the skills to occupy the constantly expanding tech sector. The organization already has trained 3,000 girls in seven chapters in cities in the United States, and has one chapter in Johannesburg, South Africa, with plans to add chapters in eight more cities.

As a company that democratizes tech and believes in innovation, Nissan feels strongly about empowering the Black Girls CODE organization. An organization that promotes coding to African American female youth.

Nissan Black Girls Code

Kimberly Bryant - Founder

Kimberly Bryant founded Black Girls CODE in 2011 after earning her electrical engineering degree at Vanderbilt University in Nashville, TN and after her daughter expressed an interest in learning computer programming, and none of the available courses in the Bay area were well-suited for her.

"That, really, is the Black Girls CODE mission:  to introduce programming and technology to a new generation of coders, coders who will become builders of technological innovation and of their own futures."

Kimberly Bryant - Founder of Black Girls CODE

Nissan Black Girls Code

Last year, the BET Awards celebrated the Black Excellence virtually. The annual ceremony aired Sunday, June 28 and Nissan was back as a key sponsor.

But instead of advertising vehicles throughout the awards, Nissan used the airtime to reinforce their commitment to drive innovation and amplify the voice of Black Girls CODE, a not-for-profit organization that focuses on providing technology education for girls in the Black community.

Going forward, Nissan will continue to support and invest in the Black community.

Nissan at the 2019 BET Awards

Nissan returned as the official automotive sponsor of the 2019 BET Awards and BET Experience in Los Angeles from Thursday June 20th to the 23rd.

Central to the Staples Center concert on June 20th, Nissan was draped across the concourse in force with graphics and presence alike. Check Twitter and Facebook for exclusive interviews and content captured backstage at the venue.

Similar to the previous year, Nissan’s Fan Fest footprint at the LA convention Center throughout the weekend hosted tech forward games and activities for attendees, as well as featuring vehicles the 2019 Altima, Maxima, Rogue and Kicks.

For the second year Nissan participated in the BETHer Awards recognizing talented women in the music industry. This year, Nissan presented the Technology Award, 1 of 6 awards given at the show for women who have been at the forefront of their crafts in music, film, philanthropy, technology, and social justice.

Nissan at the 2018 BET Awards

In 2018, Kicks and Altima made an appearance on the BET Awards red carpet and at events throughout the 2018 BET Experience.

Nissan at the 2018 BET Awards

Nissan returned as the official automotive sponsor of the 2018 BET Awards in Los Angeles on Sunday, June 24 2018.

Nissan had a large presence at the BET Experience and featured the 2018 Nissan Kicks and the 2019 Nissan Altima Edition One [[983]]. Nissan's "Tomorrow to Today" themed immersive digital experience allowed attendees to discover tomorrow's technology, today.

Nissan "Tomorrow to Today" Immersive Digital Experience at 2018 BET Awards

Nissan was proud to be part of BET's new awards show called the BETHer Awards. The Women in Entertainment Empowerment Network (WEEN) awarded six women who have been trailblazers in the music, film, philanthropy, technology and social justice.

To celebrate Nissan's newest member to the lineup, the "Kicks on the Street" event had notable influencers drive to popular sneaker shops to giveaway the hottest kicks to lucky sneaker heads.

Nissan at the 2017 BET Awards

June 22 to 25, Los Angeles once again served as the host city of the BET Awards and Nissan was proud to be the official vehicle sponsor of the BET Experience.

At the BET Experience Fan Fest, attendees got up close and personal with some of the latest Nissan models as they took on a variety of scheduled events including special entertainment by MC Lyte and DJ D-Nice.

Nissan at the 2017 BET Awards


Making an appearance at both the Fan Fest and the BET Awards red carpet was the 2017 Rogue Sport.

Nissan Rouge Sport at the 2017 BET Awards
2017 Nissan Rouge Sport at the BET Awards
Nissan Display at the 2017 BET Awards
2017 Nissan Altima SR Midnight Edition
2017 Nissan Maxima SR Midnight Edition
Artwork by Erin Robinson at the 2017 BET Awards

Nissan at the 2016 BET Awards

Nissan was the exclusive automotive sponsor of the 2016 BET Experience. Featuring events, celebrity guests, a golf tournament and live music it also allowed Nissan to showcase 2017 models including an insider look at the 2017 Nissan Armada.

2017 Armada at the 2016 BET Experience

Nissan at the 2015 BET Awards

In 2015, Nissan participated in the annual BET Experience held in L.A., from June 25th–June 28th, as the event’s exclusive automotive sponsor. This experience included free concerts, celebrity sightings, awesome prizes, and no shortage of cool cars.

Guests of the Nissan Pitch Black Pavilion were able to catch a glance of the Maxima SR Midnight—a black-on-black version of the new 2016 Maxima—as well as the 2015 Rogue® SL and 2015 Altima® 2.5 SL, both featured in "Super Black" exterior paint.

The Pavilion’s House DJ, 33 1/3, kept the crowds energized as they checked out the cars and played games to win Nissan swag. Powerful female rapper MC Lyte and hip-hop artist Lecrae made guest appearances at the pavilion.

Located across from the pavilion, the BETX Stage—presented by Nissan—featured a special DJ performance by MC Lyte, and free concerts throughout the weekend. The artist lineup included Tinashe, Cypress Hill, Too $hort, Fetty Wap, Tink, AKA, Lecrae, and Jidenna.

On Sunday, awards night, the 2016 Maxima SR and 2015 Murano® Platinum were among the stars on the red carpet. In fact, the new Maxima was an 'award' in its own right when winner of the Nissan My Bold Style contest, Rebecca Striplet, was presented with her very own 2016 Maxima.

BET Experience stage presented by Nissan
Nissan Maxima with black wheels at the BET Experience
MC Lyte albums at the BET Experience presented by Nissan
2016 Nissan Maxima SR Midnight with rear sport spoiler
Nissan Maxima SR steering wheel with paddle shifters
Nissan Maxima SR Midnight interior with diamond quilted seats


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