NISSAN AT THE 2024 BET AWARDS AND BET HIP HOP AWARDS

Nissan is a longtime proud sponsor of the BET Awards. Together, we championed emerging Black music artists, and this year we brought something new. With a unique blend of innovation and inspiration, we turned the All-New Nissan Kicks into a state-of-the-art recording studio.

The Nissan Mobile Studio provided artists with the opportunity to showcase their lyrical skills over custom beats during the BET Awards Weekend, with some performers even being featured on BET's social channels.

In addition, Tanner Adell, July's BET Amplified Artist of the Month, performed on the Nissan Amplified Stage and the 2024 BET Awards aired on Sunday, June 30th.

The Kicks Mobile Studio returned for the BET Hip Hop Awards, serving as a creative hub where artists freestyled, gave interviews, and collaborated on impromptu recording sessions. This unique space not only highlighted the features of the All-New Nissan Kicks but also provided an authentic studio environment for artistic expression. The 2024 BET Hip Hop Awards aired October 15th, featuring highlights from these dynamic Mobile Studio sessions.

Through these initiatives, Nissan continues to support and elevate Black artists and creators in the music industry, blending automotive innovation with hip-hop culture.

Recap of NISSAN at past BET awards shows

In 2023 Nissan continued to promote and celebrate the exciting talent of Black music artists. Nissan paid homage to Hip Hop’s 50th anniversary through the Next Up program, Next Up: Beats & Bars. We partnered with the Next Up contest’s inaugural winner, King Fresh, to inspire lyrical odes to the genre from up-and-coming artists over a thrilling beat. Nissan announced the winner of the 2023 Next Up: Beats & Bars Contest, Soncier, who premiered an exhilarating music video at the awards show. The 2023 BET Hip Hop Awards aired October 10th, 2023.

For Hip Hop's most spectacular night, Nissan continued to partner with BET to bring thrilling storytelling, exciting content, and moments that took place during the night of this year’s BET HIP HOP AWARDS.

Nissan spotlighted the rich contributions and inspiration that Black musicians have had on the electrifying sounds of Rock & Roll with our Next Up: Electric Beats campaign, Next Up: Afrobeats,

Nissan is happy to announce the winner of Next Up: Afrobeats’ contest, Mannywellz. The 2022 BET Hip Hop awards aired October 4th, 2022

Nissan partnered with BET to launch the ‘Next Up’ Program. With the help of 7x Grammy-nominated hip-hop producer Just Blaze, three up-and-coming music producers were handpicked and mentored using the latest technology to take their sound to the next level. The winning producer, King Fresh, had the once-in-a-lifetime opportunity to have his track premiered on the night of the 2021 BET Hip Hop Awards!

This program was designed to educate aspiring artists in audio engineering and provide mentorship as they work on a new track. Overall, the program is an extension of our longstanding commitment to increase representation of African-Americans in STEAM careers of Science, Technology, Engineering, the Arts or Math.