Nissan Altima and GT-R Side by Side


Nissan will return as the official automotive sponsor of the 2019 BET Awards and BET Experience in Los Angeles From Thursday June 20th to the 23rd.

Central to the Staples Center concert on June 20th, Nissan will be draped across the concourse in force with graphics and presence alike. Check Twitter and Facebook for exclusive interviews and content captured backstage at the venue.

Similar to last year, Nissan’s Fan Fest footprint at the LA convention Center throughout the weekend will be hosting tech forward games and activities for attendees, as well as featuring the 2019 Altima, Maxima, Rogue and Kicks.

For the second year Nissan will be participating in the BETHer Awards recognizing talented women in the music industry. This year, Nissan will be presenting the Technology Award, 1 of 6 awards given at the show for women who have been at the forefront of their crafts in music, film, philanthropy, technology, and social justice.

You've seen them on the BET Awards red carpet and at events throughout the 2018 BET Experience, now learn a little more about the all-new 2018 Nissan Kicks and the 2019 Altima Edition One[[2457]]. Each has its own suite of available Nissan Intelligent Mobility.

Nissan is an official sponsor of the 2017 BET Experience

Nissan at the 2017 BET Awards

June 22 to 25, Los Angeles will once again serve as the host city of the BET Awards and Nissan is proud to be the official vehicle sponsor of the BET Experience. We’ll be bringing the latest Nissan models to the party to join in the celebration.

At the BET Experience Fan Fest, being held Saturday, June 24 and Sunday, June 25 at the Los Angeles Convention Center, attendees can get up close and personal with some of the latest Nissan models — including SR Midnight Editions of the 2018 Maxima and 2018 Altima and a 2017 Rogue Sport™ SL as they take in a variety of scheduled events including special entertainment by MC Lyte and DJ D-Nice. Other activities include instant win games, great prizes, a photo booth, and special giveaways.

Specially designed for Nissan at the event will be a booth featuring the graphic design of creative visionary Erin Robinson. A fashion designer by trade, Robinson is a trained fine artist who attended Parsons School of Design and the Corcoran School of Art. Her daydreamy, magical imagination is inspired by travel, color, texture, the feminine shape and the many shades and coifs of Brooklyn.

And when the celebrities hit the red carpet for the big event Sunday evening the Monarch Orange 2017 Nissan Rogue Sport and a Blaze Metallic 2017 Nissan GT-R with Rakuta Tan interior will be right there beside them as they show off their looks.

Nissan Rouge Sport at the 2017 BET Awards
2017 Nissan Rouge Sport at the BET Awards
Nissan Display at the 2017 BET Awards
2017 Nissan Altima SR Midnight Edition
2017 Nissan Maxima SR Midnight Edition
Artwork by Erin Robinson at the 2017 BET Awards

Nissan was the exclusive automotive sponsor of the 2016 BET Experience. Featuring events, celebrity guests, a golf tournament and live music it also allowed Nissan to showcase some of their 2017 models including an insider look at the 2017 Nissan Armada. The 2016 BET Experience also featured a look at Nissan’s 5-car lineup. The 2017 Nissan GT-R — the next generation of the one and only supercar for anyone — and the Nissan Murano — a winner of more awards over the previous two years than any other SUV in its class — will be accessorizing the BetX Red carpet with the latest Maxima, Rogue and Altima models on display inside.

2017 Armada at the 2016 BET Experience

Best in its class, the advanced Armada blends sophistication with power, offering exclusive safety technology and high-quality design. Some of the highlights of the 2017 Armada include:

Nissan lineup at the 2016 BET Awards featuring Altima, Maxima and Rogue

In 2015, Nissan participated in the annual BET Experience held in L.A., from June 25th–June 28th, as the event’s exclusive automotive sponsor. This experience included free concerts, celebrity sightings, awesome prizes, and no shortage of cool cars.

Guests of the Nissan Pitch Black Pavilion were able to catch a glance of the Maxima SR Midnight—a black-on-black version of the new 2016 Maxima—as well as the 2015 Rogue® SL and 2015 Altima® 2.5 SL, both featured in "Super Black" exterior paint.

The Pavilion’s House DJ, 33 1/3, kept the crowds energized as they checked out the cars and played games to win Nissan swag. Powerful female rapper MC Lyte and hip-hop artist Lecrae made guest appearances at the pavilion, signing autographs and handing out CDs.


Nissan Maxima SR side profile taken at the BET Experience
Maxima SR Midnight at 2015 BET Experience[[502]]
MC Lyte and guests photographed in front of a Nissan Rogue at the BET Awards red carpet.

Located across from the pavilion, the BETX Stage—presented by Nissan—featured a special DJ performance by MC Lyte, and free concerts throughout the weekend. The artist lineup included Tinashe, Cypress Hill, Too $hort, Fetty Wap, Tink, AKA, Lecrae, and Jidenna.

On Sunday, awards night, the 2016 Maxima SR and 2015 Murano® Platinum were among the stars on the red carpet. In fact, the new Maxima was an 'award' in its own right when winner of the Nissan My Bold Style contest, Rebecca Striplet, was presented with her very own 2016 Maxima.

Contestants of the Nissan My Bold Style contest were asked to create a 15-second Instagram video showing how they embodied the excitement, celebration, swagger, and unique, bold style of the 2016 Nissan Maxima and BET Awards. Striplet's winning video got her an all-expense paid trip to the 2015 BET Awards…and a brand-new car!

BET Experience stage presented by Nissan
Nissan Maxima with black wheels at the BET Experience
MC Lyte albums at the BET Experience presented by Nissan
Maxima SR Midnight rear profile shown at the BET Experience presented by Nissan
Rapper Lecrae and fans on the Nissan BET Experience red carpet
2016 Nissan Maxima SR Midnight highlighting LED headlights

The 2016 Maxima® SR Midnight—featured at the BET Experience—is styled with Super Black exterior paint, Charcoal premium leather-appointed seats with Alcantara® inserts, 19" black aluminum-alloy wheels, sport spoiler, rear diffuser, splash guards, and rocker panel moldings. It’s raw, refined, and built to turn heads.[[503]]

2016 Nissan Maxima SR Midnight front profile
  • Sport-tuned Suspension
  • Integrated Dynamics-control Module
  • Active Ride Control
  • Active Trace Control
  • Active Engine Brake
  • 19” Diamond-cut machined aluminum-alloy wheels
  • Premium Ascot Leather-appointed seats with Diamond-quilted Alcantara® inserts[[503]]
  • Climate-controlled front seats (heated and cooled)
  • Paddle shifters
  • W-rated all-season tires
  • Front performance chassis damper
  • Premium Ascot leather-wrapped steering wheel with
  • Alcantara® insert[[503]]
  • “Liquid Chrome” faceted finishers trim
  • Aluminum sports pedals
2016 Nissan Maxima SR Midnight Passenger's side front profile in Super Black
2016 Nissan Maxima SR interior showing color display navigation system
Nissan Maxima SR Midnight with 19 inch black sport wheels
2016 Nissan Maxima SR Midnight with rear sport spoiler
Nissan Maxima SR steering wheel with paddle shifters
Nissan Maxima SR Midnight interior with diamond quilted seats


Featured Vehicles

Nissan featured vehicles at the BET Awards

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