Nissan continues to be a proud sponsor of the 2023 BET and BET Hip Hop Awards. Together, we’ve continued to promote and celebrate the exciting talent of Black music artists. Earlier this year, Nissan announced the Next Up Music Accelerator program. This program is committed to creating opportunities for Black creators in music and tech. In celebration of Hip Hop’s 50th Anniversary, Nissan will partner with BET for this year’s contest, Next Up: Beats & Bars.

This initiative will pay homage to the genre using lyrical odes over custom beats. Not only that, Nissan’s inaugural Next Up winner, King Fresh, will return to power this year’s contest with a thrilling beat to accompany lyrics submitted by up-and-coming artists. The lyricist with the most exhilarating bars will win the opportunity to premiere their rhymes the night of the BET Hip Hop Awards.

Nissan kicked off the 2023 BET awards looking to pay homage to Hip Hop’s 50th anniversary through our Next Up program, Next Up: Beats & Bars. We partnered with the Next Up contest’s inaugural winner, King Fresh, to inspire lyrical odes to the genre from up-and-coming artists over a thrilling beat. For Hip Hop’s most spectacular night, Nissan announced the winner of the Next Up: Beats & Bars Contest, Soncier, who premiered an exhilarating music video at the awards show.

The 2023 BET Hip Hop Awards aired October 10th, 2023.


Nissan at the 2022 BET Awards and BET HIP HOP Awards

Nissan kicked off the 2022 BET awards by spotlighting the rich contributions and inspiration that Black musicians have had on the electrifying sounds of Rock & Roll with our Next Up: Electric Beats campaign. The Next Up program, Next Up: Afrobeats, was thrilled to put the faces of the innovative and flourishing Afrobeats genre in the spotlight with a three-part digital mini-concert series. New and up-and-coming Afrobeats artists had a chance to be voted fan favorite.

For Hip Hop's most spectacular night, we continued to partner with BET to bring thrilling storytelling, exciting content, and moments that take place during the night of this year’s BET HIP HOP AWARDS. Additionally, we added to the thrill of the evening as celebs arrived & fans watched red carpet content.

Nissan is happy to announce the winner of Next Up: Afrobeats’ contest, Mannywellz. The 2022 BET Hip Hop awards aired October 4th, 2022. 


Nissan partnered with BET to launch the ‘Next Up’ Program. With the help of 7x Grammy-nominated hip-hop producer Just Blaze, three up-and-coming music producers were handpicked and mentored using the latest technology to take their sound to the next level. The winning producer, King Fresh, had the once-in-a-lifetime opportunity to have his track premiered on the night of the 2021 BET Hip Hop Awards!

This program was designed to educate aspiring artists in audio engineering and provide mentorship as they work on a new track. Overall, the program is an extension of our longstanding commitment to increase representation of African-Americans in STEAM careers of Science, Technology, Engineering, the Arts or Math.

Nissan at the 2021 BET Awards

Nissan at the 2020 BET Awards

Black Girls CODE is an organization that carries the mission of empowering girls of color ages 7-17 to become innovators in STEAM fields, leaders in their communities, and builders of their own futures through exposure to computer science and technology. With their focus in the digital space, Black Girls CODE is working to provide African-American youth with the skills to occupy the constantly expanding tech sector. The organization already has trained 3,000 girls in seven chapters in cities in the United States, and has one chapter in Johannesburg, South Africa, with plans to add chapters in eight more cities.

As a company that democratizes tech and believes in innovation, Nissan feels strongly about empowering the Black Girls CODE organization. An organization that promotes coding to African American female youth.

Nissan Black Girls Code
Kimberly Bryant founded Black Girls CODE in 2011 after earning her electrical engineering degree at Vanderbilt University in Nashville, TN and after her daughter expressed an interest in learning computer programming, and none of the available courses in the Bay area were well-suited for her.

"That, really, is the Black Girls CODE mission:  to introduce programming and technology to a new generation of coders, coders who will become builders of technological innovation and of their own futures."

Nissan Black Girls Code

In 2020, the BET Awards celebrated the Black Excellence virtually. The annual ceremony aired Sunday, June 28 and Nissan was back as a key sponsor.

But instead of advertising vehicles throughout the awards, Nissan used the airtime to reinforce their commitment to drive innovation and amplify the voice of Black Girls CODE, a not-for-profit organization that focuses on providing technology education for girls in the Black community.

Nissan at the 2019 BET Awards

Nissan returned as the official automotive sponsor of the 2019 BET Awards and BET Experience in Los Angeles from Thursday June 20th to the 23rd.

Central to the Staples Center concert on June 20th, Nissan was draped across the concourse in force with graphics and presence alike. Check Twitter and Facebook for exclusive interviews and content captured backstage at the venue.

Similar to the previous year, Nissan’s Fan Fest footprint at the LA convention Center throughout the weekend hosted tech forward games and activities for attendees, as well as featuring vehicles the 2019 Altima, Maxima, Rogue and Kicks.

For the second year Nissan participated in the BETHer Awards recognizing talented women in the music industry. Nissan presented the Technology Award, 1 of 6 awards given at the show for women who have been at the forefront of their crafts in music, film, philanthropy, technology, and social justice.

Nissan at the 2018 BET Awards

In 2018, Kicks and Altima made an appearance on the BET Awards red carpet and at events throughout the 2018 BET Experience.

Nissan at the 2018 BET Awards

Nissan returned as the official automotive sponsor of the 2018 BET Awards in Los Angeles on Sunday, June 24 2018.

Nissan had a large presence at the BET Experience and featured the 2018 Nissan Kicks and the 2019 Nissan Altima Edition One [[983]]. Nissan's "Tomorrow to Today" themed immersive digital experience allowed attendees to discover tomorrow's technology, today.

Nissan "Tomorrow to Today" Immersive Digital Experience at 2018 BET Awards

Nissan was proud to be part of BET's new awards show called the BETHer Awards. The Women in Entertainment Empowerment Network (WEEN) awarded six women who have been trailblazers in the music, film, philanthropy, technology and social justice.

To celebrate Nissan's newest member to the lineup, the "Kicks on the Street" event had notable influencers drive to popular sneaker shops to giveaway the hottest kicks to lucky sneaker heads.