Purpose and Scope

Nissan North America, Inc. (“Nissan” or “we”) values your privacy. This Privacy Notice discusses the information we may collect, use and share through our websites, mobile apps, connected vehicles (including related interactive features, social media networks, other Nissan-owned or sponsored programs), or directly from you. We value your input and ask that you please contact us during business hours at 1-800-647-7261 or by emailing us at privacy@nissan-usa.com with any questions.

If you are an employee, retiree, prospective employee, a Nissan independent contractor, or otherwise work on Nissan’s behalf, please also review our Employment and Contractor Privacy Notice.

For a quick reference to what data Nissan collects, uses and discloses, see Categories of Information We Collect, Use and Disclose.

Nissan Motor Acceptance Company maintains additional privacy terms specific to credit and financing customers, which can be found at Finance Privacy Notice.

Understanding the Privacy Notice

Certain words used in the Privacy Notice may have meanings under privacy laws that differ from everyday usage. For example, consistent with many privacy laws, we use the term “collect” to mean both intentionally seeking data and passively receiving data that is incidental to other intentionally collected information or services.

There are a few other terms we want to define now as they are commonly designated by privacy laws to help you understand the Notice:

  • Affiliates are entities that own, are owned by, or are under common ownership with Nissan North America, Inc. They include entities like Nissan Motor Acceptance Company, our financial services subsidiary. Nissan dealers are not affiliates.
  • Service Providers are companies that provide services to Nissan. Nissan’s contract with these Service Providers requires they not sell Personal Data they obtain through Nissan or retain or use it for their own purposes.
  • Third Parties are entities that are not affiliates. A few relevant examples include: (1) marketing or promotional partners that help Nissan better understand its customers’ needs, (2) Nissan dealers, or (3) in some instances, government entities. Sometimes, one company can be both a “Third Party” and a “Service Provider.”
  • Personal Data (sometimes referred to as Personal Information) is data that can identify, relate to, describe, or be capable of being associated with or reasonably linked, directly or indirectly, with a particular identified or identifiable person or household.
  • Geolocation, as used in this Privacy Notice, refers to two types of location information:
    • General Geolocation data, for example, your IP address, which could let us know the general area where you are located.
    • Precise Geolocation, which is collected from sources such as navigation systems or connected vehicles that transmit where you are within a radius of 1,750 feet or less. We treat Precise Geolocation as Sensitive Personal Data and do not use or share it except as described in this Privacy Notice.
  • De-identified information is information that once contained identifying information but can no longer reasonably be used to infer information about or linked to an individual, or a device linked to an individual.
  • Platforms are Nissan-affiliated websites, mobile apps, connected vehicles, social media networks, and other Nissan-owned or sponsored programs.
  • A Cookie is a piece of data stored on the user’s device containing information about the user’s device and interactions with a website. When this notice refers to a “Cookie,” it generally means Cookies and other online trackers unless otherwise noted. The term "other online tracker technologies” refers to tools such as pixels, gifs, beacons, and tags, which provide similar information. If a user rejects or deletes certain Cookies, our websites may not work properly.
  • Sensitive Personal Data (sometimes referred to as Sensitive Personal Information) is how we reference Personal Data that consumers might consider more sensitive. In most privacy laws, some common examples of Sensitive Personal Data would be Personal Data that reveal a consumer’s:
    • Social Security, driver’s license, state identification card, or passport number;
    • Log-in or financial account data in combination with any required security or access code, password, or credentials allowing access to an account;
    • Precise Geolocation;
    • Racial or ethnic origin, religious or philosophical beliefs or union membership;
    • Contents of a consumer’s mail, email, and text messages unless Nissan is the intended recipient of the communication;
    • Biometric information that is used for the purpose of uniquely identifying a consumer;
    • Personal Data collected concerning a consumer’s health
  • Server Log File Information or Log File is information created when you visit our websites or other Platforms, including information such as IP address, browser type, referring and exit web pages, and your operating system.

You can view the Privacy Notice for U.S. consumers by expanding each of the sections below:

Collection of Information and Sources of Information

Information We Collect Directly from You

Information We Collect through Cookies, other Online Trackers, and Log Files

Information Collected through Nissan Vehicles and Services

Use of Personal Data

Disclosure of Information

Categories of Information We Collect, Use and Disclose (Including Use or Disclosure for Targeted Advertising)

Where and How Long we Retain your Personal Data

Your Choices about Collection, Use and Sharing of Personal Data

Your Privacy Rights

California Residents’ Privacy Rights

Virginia Residents’ Privacy Rights

Colorado Residents’ Privacy Rights

Connecticut Residents’ Privacy Rights

Nevada Residents’ Privacy Rights

Utah Residents’ Privacy Rights

Oregon Residents' Privacy Rights

Texas Residents' Privacy Rights

Safeguarding your Information

Links to Other Websites

Updating your Account Information

Children and Minors

Changes to this Privacy Notice

Related Terms and Privacy Notices

How to Contact Us