Purpose and Scope

Nissan North America, Inc. (“Nissan” or “we”) values your privacy. This Privacy Notice discusses the information we may collect, use and share through our websites, mobile apps, connected vehicles (including related interactive features, social media networks, other Nissan-owned or sponsored programs), or directly from you. We value your input and ask that you please contact us during business hours at 1-800-647-7261 or by emailing us at privacy@nissan-usa.com with any questions.

If you are a Nissan employee, retiree, prospective employee, or independent contractor, please also review our Employment and Contractor Privacy Notice.

If you are an employee or contractor for an independent Nissan dealership, information that Nissan collects, uses, or receives from dealers about you is addressed in this notice.

For a quick reference to what data Nissan collects, uses and discloses, see Categories of Information We Collect, Use and Disclose.

Nissan Motor Acceptance Company maintains additional privacy terms specific to credit and financing customers, which can be found at Finance Privacy Notice.

Understanding the Privacy Notice

Certain words used in the Privacy Notice may have meanings under privacy laws that differ from everyday usage. For example, consistent with many privacy laws, we use the term “collect” to mean both intentionally seeking data and passively receiving data that is incidental to other intentionally collected information or services.

There are a few other terms we want to define now as they are commonly designated by privacy laws to help you understand the Notice:

  • Affiliates are entities that own, are owned by, or are under common ownership with Nissan North America, Inc. They include entities like Nissan Motor Acceptance Company, our financial services subsidiary. Nissan dealers are not affiliates.
  • Service Providers are companies that provide services to Nissan. Nissan’s contract with these Service Providers requires they not sell Personal Data they obtain through Nissan or retain or use it for their own purposes.
  • Third Parties are entities that are not affiliates. A few relevant examples include: (1) marketing or promotional partners that help Nissan better understand its customers’ needs, (2) Nissan dealers, or (3) in some instances, government entities. Sometimes, one company can be both a “Third Party” and a “Service Provider.”
  • Personal Data (sometimes referred to as Personal Information) is data that can identify, relate to, describe, or be capable of being associated with or reasonably linked, directly or indirectly, with a particular identified or identifiable person or household.
  • Geolocation, as used in this Privacy Notice, refers to two types of location information:
    • General Geolocation data, for example, your IP address, which could let us know the general area where you are located.
    • Precise Geolocation, which is collected from sources such as navigation systems or connected vehicles that transmit where you are within a radius of 1,850 feet or less. We treat Precise Geolocation as Sensitive Personal Data and only use it or disclose it as described in this Privacy Notice.
  • De-identified information is information that once contained identifying information but can no longer reasonably be used to infer information about or linked to an individual, or a device linked to an individual.
  • Platforms are Nissan-affiliated websites, mobile apps, connected vehicles, social media networks, and other Nissan-owned or sponsored programs.
  • A Cookie is a piece of data stored on the user’s device containing information about the user’s device and interactions with a website. When this notice refers to a “Cookie,” it generally means Cookies and other online trackers unless otherwise noted. The term "other online tracker technologies” refers to tools such as pixels, gifs, beacons, and tags, which provide similar information. If a user rejects or deletes certain Cookies, our websites may not work properly.
  • Sensitive Personal Data (sometimes referred to as Sensitive Personal Information) is how we reference Personal Data that consumers might consider more sensitive. In most privacy laws, some common examples of Sensitive Personal Data would be Personal Data that reveal a consumer’s:
    • Social Security, driver’s license, state identification card, or passport number;
    • Log-in or financial account data in combination with any required security or access code, password, or credentials allowing access to an account;
    • Precise Geolocation;
    • Racial or ethnic origin, religious or philosophical beliefs or union membership;
    • Contents of a consumer’s mail, email, and text messages unless Nissan is the intended recipient of the communication;
    • Biometric information that is used for the purpose of uniquely identifying a consumer;
    • Personal Data collected concerning a consumer’s health
  • Server Log File Information or Log File is information created when you visit our websites or other Platforms, including information such as IP address, browser type, referring and exit web pages, and your operating system.

You can view the Privacy Notice for U.S. consumers by expanding each of the sections below:

Collection of Information and Sources of Information

Information We Collect Directly from You

Information We Collect through Cookies, other Online Trackers, and Log Files

Information Collected through Nissan Vehicles and Services

Use of Personal Data

Disclosure of Information

Categories of Information We Collect, Use and Disclose (Including Use or Disclosure for Targeted Advertising)

Where and How Long we Retain your Personal Data

Your Choices about Collection, Use and Sharing of Personal Data

Unsubscribe From Marketing Communications

To unsubscribe from marketing communications, please click the “unsubscribe” link included in our marketing emails, visit Unsubscribe, or contact Nissan through one of the various methods provided in the How to contact us section. If you choose not to receive marketing communications from us, you still may receive communications regarding certain operational or regulatory necessities that are unrelated to marketing.

Opt-Out of Connected Vehicle Services

Customers who prefer not to have their connected vehicle information collected through NissanConnect Services can decline services in three ways:

  1. By declining or limiting services within the vehicle or Application,
  2. By logging into the Nissan Owners Portal and clicking on “Delete Vehicle & Unsubscribe,” or
  3. By contacting a Customer Care representative at 1-844-711-8100.

If you elect to stop collection of this information, connected vehicle services will be limited or unavailable to you. Independent of subscription status, some limited vehicle data may be collected to improve vehicle safety, quality and services related to the vehicle, or to comply with legal obligations.

Opt-out of some Cookies

If you wish to opt-out of Nissan advertising and/or non-essential analytics and functional/ preference Cookies, you can do so by interacting with the Cookie consent banner at the bottom of Nissan websites, or by clicking Cookie Settings.

You also may opt-out of how other companies use tracking tools and collect your information while visiting our websites by (1) visiting each of their privacy policies and following their instructions, or (2) using two tools made available by the Digital Advertising Alliance to register your choices about the collection and use of your data on mobile sites and across sites and applications for online targeted advertising by visiting Your AdChoices and AppChoices Tool.

If you have given consent through your mobile device, the Precise Geolocation of your mobile device also may be transmitted to our servers. You may stop allowing us to have access to your device’s location information by accessing the app’s location settings on your device and setting your device not to share its location with us.

In some states, as described below, you may have the right to opt out of certain uses or disclosures of your information. Please note that because we do not link your Cookie information with your account information, opting out of Cookies will not opt you out of other uses or disclosures of other Personal Data. To opt out of such uses and disclosures, if applicable to you, please visit our Opt-Out Request Form.

Your Privacy Rights

Exercising Your Privacy Rights

To make a request related to your rights under applicable consumer data protection laws or the Nevada Privacy Law, you may call 1-877-647-2272 for more information or visit our Privacy Rights Request Form.

For more information about your right to opt-out, please see our Notice of Right to Opt-Out. To opt out of certain uses or disclosures of your information, please visit our Opt-Out Request Form.

Safeguarding your Information

Updating your Account Information

Children and Minors

Changes to this Privacy Notice

Related Terms and Privacy Notices

How to Contact Us

To contact Nissan online you may visit our Contact Us or email us at privacy@nissan-usa.com.
To contact Nissan offline you can send mail to:

Nissan North America Consumer Affairs
Attn. NissanUSA.com Privacy
P.O. Box 685003
Franklin TN 37068-5003

During business hours, call 1-877-647-2272.