Nissan ARIYA, Rogue, Z, Frontier and Pathfinder


Designed to Thrill

At Nissan, we know that thrill isn't only about zero to sixty. That’s why we design cars that max out your heart rate long before you max out the RPMs. So, forget cookie cutter body shapes, washed out colors, and predictable styling. From first concept to your driveway, every Nissan is designed to innovate, excite, and especially, thrill. 

The Shape of Thrill

Watch as Brie Larson reveals how thrill is designed into every Nissan.

Brie Larson designed to thrill
2023 Nissan ARIYA


Inspired by the future. Designed for the now.

The EV of the future is a masterpiece of automotive design. A marvel of electrical engineering with room to hold 5 - in awe. Combining timeless tradition and state-of-the-art technology, it’s so advanced it has the power to change not only how you drive, but how you live as well. And you can drive it — right now. Nissan ARIYA. Inspired by tomorrow. Designed to thrill — today.

Nissan ARIYA sketch design Nissan ARIYA sketch design

Nissan ARIYA is a daring glimpse of an automotive future others can only dream about.

Nissan ARIYA electric suv

A modern take
on timeless

Inspired by traditional Kumiko-style woodwork, ARIYA’s front grille is highlighted by its illuminated badge to create a uniquely Japanese take on timeless.

Nissan Rogue in color red


When adventure calls, answer in style

With its angular V-Motion grille and straight-out-of-sci-fi LED Daytime Running Lights, Rogue doesn’t just draw attention, it commands it. Add on an available black contrasting roof and your trip down the road to adventure just took a thrilling turn for the stylish. 

Nissan Rogue sketch design Nissan Rogue sketch design

The design of the Nissan Rogue brings a sense of boldness to the drive, wherever it takes you.

Nissan Rogue


Rogue’s angular V-Motion Grille complements its futuristic-looking LED Daytime Running Lights.

Design Thrills

Watch as Jay Ellis shows you how every Nissan is designed to innovate, excite, and especially thrill.

Jay Ellis designed to thrill
Nissan Z in color blue

Nissan Z

Style. With edge.

Combining a long hood and short rear deck, Nissan Z is the embodiment of classic sports car style. But this wouldn’t be a Nissan Z without a couple of truly unique, new design elements. To make this generation completely modern while retaining its iconic character, we had to walk a fine line. So fine in fact, you could call it cutting edge... 

Nissan Z in color yellow

Inspired by the Katana, the iconic sword of the Samurai, Nissan Z’s design echoes the impeccable craftsmanship and rich history embodied in this legendary blade. Performance & Sport trims have limited availability. Contact your local dealer for inventory information.

Nissan Z


Nissan Z sports car

Put convention to
the sword

A nod to Nissan’s Japanese heritage, Nissan Z’s Katana-Inspired Roof Accent channels the shape and sharpness of the famous blade of the Samurai to create an unmistakable silhouette.

Nissan Frontier


Midsize truck. Fullsize style.

Frontier's rugged yet modern look is re-setting the standard for midsize truck styling. Every line expresses strength, ruggedness and power, while innovative touches add a dash of advancement, redefining midsize truck design with thrilling results.

Nissan Frontier truck


Nissan Frontier cargo payload

With its muscular stance and aggressive design, Frontier sets the style-bar for its class.

Nissan Frontier grille and headlights

At the Frontier of design

Frontier’s front end makes its presence felt with a chiseled hood, massive Signature Grille, and precision interlocking LED headlights.

Nissan Pathfinder


Ruggedly Refined

From its chiseled front profile to its aggressively designed rear end, from its refined silhouette to its two-tone color scheme, beauty never takes a backseat to utility in this SUV. So set your destination, then set course for thrills. In the Pathfinder, you’ll find them around every corner. 

Nissan Pathfinder cargo space

Rugged yet sleek, Pathfinder’s premium styling gives it the kind of upscale look conventional SUVs can only aspire to.

Nissan Pathfinder suv


Nissan Pathfinder in color grey

Distinctive, by design

With its aggressive design and bold badging, Pathfinder’s presence is undeniable — even back here.

Designed to Thrill

Designed to move you, even standing still

From the signature grille, to the last facet of a taillight lens, every angle of every Nissan is designed for a single purpose: to thrill. Get ready to feel adrenaline rushing, heart-racing, breathtaking innovation and performance — before you ever press start. That’s the power of design that thrills. That’s Nissan.