1935 - The Yokohama factory, Japan’s first mass production automobile factory, begins operations

Honoring the richness and diversity of the Asian American and Pacific Islander community.

The Heritage that Built Nissan

The name Nissan originated in Japan when founder Yoshisuke Aikawa became president of Nihon Sangyo in 1928 – a company primarily dealing in foundries and auto parts. Aikawa chose not to use a person's name as the company name, but instead based it on that of the parent group at the time of the company's founding. Nihon Sangyo, showed a determination to invigorate Japan's industry overall, rather than pursue personal profit. Nihon Sangyo debuted on the Tokyo Stock Exchange by its ticker name NISSAN in 1933.

Nissan honors its Japanese heritage by celebrating Asian American Pacific Islander Heritage Month (AAPIHM) and providing a platform to elevate authentic Asian American and Pacific Islander storytelling. Through the month of May Nissan will be sharing brand heritage, employee stories such as cultural traditions, and special memories and community stories across Nissan USA social platforms.

Since 1933, Nissan has been creating the kinds of cars that move people’s hearts. In our pursuit of this ideal, we have always challenged the limits of what is possible by rejecting assumptions and turning conventional wisdom on its head. Our history has seen us take on an endless series of challenges.

Nissan Foundation and the JANM

This Nissan Foundation has been a proud supporter of the Japanese American National Museum (JANM) for nearly 20 years. JANM is a national repository of Japanese American history, it creates groundbreaking historical and arts exhibitions, educational public programs, award-winning documentaries, and innovative curriculum that illuminate the stories and the rich cultural heritage of people of Japanese ancestry in the United States.

For nearly 20 years, the Nissan Foundation has awarded the JANM grants to help fund its School Visits Program and Family Festivals. Typically, approximately 15,000 1st-12th graders visit annually.

The Nissan Foundation is proud to support JANM and further its mission to promote understanding and appreciation of America’s ethnic and cultural diversity by sharing the Japanese American experience.


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